1. Get started with a strategic plan
Where are you heading? The first step is to identify realistic goals, then identify the strategic actions that will get you closer to your goal – easy? Maybe! But we’ve made it easier to help you get started with a strategic plan with this article on marketing advice to set achievable goals.
2. Get qualified traffic to your website
There’s no point having the best looking website, if your prospects can't find you. The challenge is how to get qualified prospects to find your website, and not your competitors. To help you get started – here’s an article that outlines 5 steps to getting found online
3. Learn how to use digital marketing to build your brand
Traditionally, branding is about your company name, logo, design and positioning statements – and while this is still true, branding today is more about content, and giving your audience a reason to talk about and share your content. This article will help you understand how to create a brand that people love.
4. Discover how to convert website visitors into qualified leads
Gone are the days of using your website as an online brochure. Today your website should be the hub of your online marketing – and used as a lead generation tactic. View this page for steps on how to increase website conversions.
5. Know how to use digital marketing tactics effectively
Incorporating technology as part of your marketing mix can be confusing and overwhelming for many marketers. For some – it’s not knowing where to start, for others it's not seeing desired results. Read this article to learn how to succeed with digital marketing.
6. Don’t get caught up in the SEO trap
Are you changing marketing tactics every time Google changes their algorithm? Google’s advice for SEO tactics is to market to your audience and publish quality content. Learn why leading marketers are choosing inbound marketing over SEO.
7. Know what content to publish
With content creation an important part of the marketing mix today the challenge for marketers is to know what to publish. Sure you can hire inexpensive writers but as we mentioned above, content is also part of your branding strategy - so it needs to be excellent. Read this article to learn 5 steps to creating content your audience will love.
8. Schedule and plan your content in advance
The adage “if you fail to plan to plan to fail’ is so true when it comes to content marketing – it's easy to miss deadlines and common to get writers block if you’re under the gun. To be successful with your content marketing learn how to plan ahead. This article will guide you through the process of planning content for 90 days, and even includes content marketing templates
9. Learn how to use social media to grow your business
Social media is now a necessary tactic for SEO, but for many marketers knowing how to use social medial effectively is still confusing. If this is you, read this article to learn how to use social media marketing to grow your business.
10. Understand how to track your marketing ROI and how to use this information to improve results
It’s easier than ever for marketers to track their ROI. There are different analytics and software tools some are free some are fee based. Knowing what to track, and then what to do with the information is often confusing for marketers. This article will guide you through the steps to setting up and tracking your marketing ROI.
Do you still have questions about how to effectively market your business online? How to get better results from your website? Questions about content marketing? Whatever your question, ask us – maybe we can help. Post a comment below or post a question on the Inbound Marketing Facebook page.