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The first step in marketing is to understand your buyers.

What is motivating them to buy, what is important to them as they move through the buying process and why, or why not, they buy from you.

By developing Buyer Persona’s organisations gain an in-depth insight into their buyers. Helping them to align their content with their buyers' needs, and ultimately generating more leads, and closing more customers.

This guide is for anyone involved with, or responsible for, marketing – such as:

  • Business owner
  • CEO
  • Managing director
  • CMO or Marketing director
  • Marketing manager
  • Digital marketer
  • Social media marketer
  • Business owner
  • Content writer 

What you will learn:

  • The importance of buyer personas
  • The 8 questions you need to ask to develop buyer personas
  • The 4 steps involved in the buying process
  • The purpose of content at each step in the buying process
  • When you should, and when you shouldn’t use calls to action

 

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