--- title: Inbound Marketing Blog Australia - The Inbound Marketing Company | Stacie Chalmers (4) description: Get answers, tips and advice on marketing that works and grow your business (4) --- [![TIMCO](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/TIMCO_ASSETS/timco-logo.png?width=268&height=92&name=timco-logo.png "TIMCO")](https://www.theinboundmarketingcompany.com.au/) - [About](https://www.theinboundmarketingcompany.com.au/inbound-marketing-consultant-australia) - [Services](https://www.theinboundmarketingcompany.com.au/inbound-marketing-services) - [Clients](https://www.theinboundmarketingcompany.com.au/inbound-marketing-clients) - Resources - [Buyer Persona](https://www.theinboundmarketingcompany.com.au/buyer-persona) - [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing) - [Content Strategy](https://www.theinboundmarketingcompany.com.au/content-strategy) - [HubSpot](https://www.theinboundmarketingcompany.com.au/hubspot) - [Blog](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog) - [Contact](https://www.theinboundmarketingcompany.com.au/inbound-marketing-solutions-contact) # Inbound Marketing Blog ## Stacie Chalmers ### Recent Posts [![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20jun%205.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/4-financial-benefits-to-outsourcing-your-marketing-to-an-inbound-marketing-agency) ## [4 Financial Benefits to Outsourcing Your Marketing to an Inbound Marketing Agency](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/4-financial-benefits-to-outsourcing-your-marketing-to-an-inbound-marketing-agency) These days, marketing focuses less on “mass” and more on building and developing customer relationships. That’s what makes [inbound marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing) so effective: it’s about understanding your buyers on a deeper level, which improves the overall experience people have with your company, which ultimately leads to better engagement and eventually, more sales. The thing is, the world of marketing is constantly changing and it can be hard to keep up. Modern marketing is a rapidly evolving industry with incredible opportunities … but it also comes with potential pitfalls for the inexperienced. Outsourcing your marketing to industry experts improves your business results, while simultaneously leaving you the time to focus on your business and what you do well. So, if your organisation has decided to adopt an inbound approach, here are 4 financial benefits to outsourcing your marketing to an inbound marketing agency. [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/4-financial-benefits-to-outsourcing-your-marketing-to-an-inbound-marketing-agency) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 05 July 2018 10:02:00 Topics: [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing), [Inbound Culture](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-culture), [Outsource Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/outsource-inbound-marketing) [![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20jun%2024.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-effective-lead-generating-ideas-for-your-content-marketing-strategy) ## [3 Effective Lead-Generating Ideas for Your Content Marketing Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-effective-lead-generating-ideas-for-your-content-marketing-strategy)   Do you feel confused and overwhelmed when trying to think of effective ways to generate leads for your business? As Google continues to [frequently update its algorithm](https://searchengineland.com/google-confirms-rolling-out-a-broad-core-search-algorithm-update-earlier-week-296600), one thing has always remained steadfast: content is king. Organisations that rely on ranking high in a Google search for their marketing must offer fresh, relevant and valuable content. But what if you have great content but you’re still struggling get leads? An effective [content strategy](https://www.theinboundmarketingcompany.com.au/content-strategy) will do more than just attract buyers to your brand, it should also include compelling offers that will convert people from a website visitor into a qualified lead.  [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-effective-lead-generating-ideas-for-your-content-marketing-strategy) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 28 June 2018 10:03:00 Topics: [Lead Generation](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lead-generation), [Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy) [![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%2021%20jun.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/a-guide-to-understanding-your-buyers-to-improve-your-marketing) ## [A Guide To Understanding Your Buyers To Improve Your Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/a-guide-to-understanding-your-buyers-to-improve-your-marketing)   Every small-to-medium sized business owner wants to understand their customers better; they want to know what make them tick, what their challenges are and how to relate to their customers as real humans. The question is … how do you better understand your customers? How do you get inside their minds? How do you truly connect with them? The answer is simple:[buyer personas](https://www.theinboundmarketingcompany.com.au/buyer-persona). A buyer persona is a semi-fictional depiction of your business’ ideal customer, based on market research and real data about your existing customers. [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/a-guide-to-understanding-your-buyers-to-improve-your-marketing) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 21 June 2018 10:03:00 Topics: [Buyer Persona](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-persona) [![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20jun%2014.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-marketing-software-is-helping-smes-get-found) ## [How HubSpot Marketing Software is Helping SMEs ‘Get Found’](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-marketing-software-is-helping-smes-get-found) As a small to medium sized business, it’s safe to say one of your major marketing goals is to ‘get found’ or ‘attract’ people who are likely to buy from you, right? Attracting buyers is the first stage of the [inbound marketing methodology](https://www.theinboundmarketingcompany.com.au/inbound-marketing), which we [often talk about](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-ways-inbound-marketing-will-help-you-close-more-customers) on this blog. Inbound marketing focuses on customer-centric marketing, or, marketing content that appeals to your ideal buyer by addressing their challenges and pain points. Yet how do you actually ‘get found’ by people who are likely to buy from your organisation? [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-marketing-software-is-helping-smes-get-found) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 14 June 2018 10:09:00 Topics: [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [Get Found](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-found) [![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20june%206.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-inbound-marketing-is-helping-smes-improve-roi) ## [How Inbound Marketing Is Helping SMEs Improve ROI](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-inbound-marketing-is-helping-smes-improve-roi) In the past, marketing efforts were hard to measure. Businesses would invest a lot of money into advertising to promote their brand, however, it was expensive, often too expensive for SMEs and difficult to accurately track the ROI. These days, it is easier for businesses to reach people who are likely to buy from them, with less money. This makes marketing in the digital age a lot more affordable for small business, with the added benefit of tracking the ROI. The digital age has really leveled the playing field, when it comes to reaching buyers, for SMEs. [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-inbound-marketing-is-helping-smes-improve-roi) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 07 June 2018 10:09:00 Topics: [Marketing ROI](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-roi), [Get Leads](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-leads) [![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20may%2031.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-reasons-why-seo-needs-to-be-part-of-your-content-strategy) ## [3 Reasons Why SEO Needs to Be Part of Your Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-reasons-why-seo-needs-to-be-part-of-your-content-strategy)   Chances are, you’ve heard the notion (or perhaps you’ve [read it](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/a-guide-to-the-best-blogging-practices-for-smes) on this blog) that ‘content is king’ when it comes to improving your organic reach and driving more traffic to your website. However, when quoting this marketing mantra, people tend to forget content’s partner in crime – SEO.  [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-reasons-why-seo-needs-to-be-part-of-your-content-strategy) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 31 May 2018 10:03:00 Topics: [SEO](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/seo), [Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy) [![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-small-business-can-better-understand-their-buyers-to-improve-their-marketing-and-sales) ## [How Small Business Can Better Understand Their Buyers To Improve Their Marketing and Sales](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-small-business-can-better-understand-their-buyers-to-improve-their-marketing-and-sales) [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-small-business-can-better-understand-their-buyers-to-improve-their-marketing-and-sales) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 24 May 2018 10:04:00 Topics: [Buyer Persona](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-persona) [![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20may%2016.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-businesses-can-benefit-from-using-hubspot-marketing-software) ## [How Businesses Can Benefit from Using HubSpot Marketing Software](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-businesses-can-benefit-from-using-hubspot-marketing-software) [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-businesses-can-benefit-from-using-hubspot-marketing-software) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 17 May 2018 10:01:00 Topics: [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot) [![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20may%206.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-ways-inbound-marketing-will-help-you-close-more-customers) ## [3 Ways Inbound Marketing Will Help You Close More Customers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-ways-inbound-marketing-will-help-you-close-more-customers)   [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-ways-inbound-marketing-will-help-you-close-more-customers) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 10 May 2018 10:05:00 Topics: [Sales Enablement](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-enablement), [Get Customers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-customers), [Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy) [![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20apr%2028.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-create-a-winning-content-strategy) ## [How to Create a Winning Content Strategy \[with TEMPLATES\]](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-create-a-winning-content-strategy) [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-create-a-winning-content-strategy) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 03 May 2018 10:06:00 Topics: [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [Buyers' Journey](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyers-journey), [Content 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