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Inbound Marketing Blog

Must Read! Google, Salesforce, Sequoia Invest in Hubspot

Posted by Stacie Chalmers on 10-Mar-2011 02:47:00

I was first introduced to Hubspot at the Inbound Marketing Summit in 2007. I was involved with Marketing and Sales at the time, I could see the change the internet and web 2.0 was bringing to consumer behavior and buyer behavior.  It was obvious to me that marketing was changing, we were entering a new era of marketing and I wanted to learn more.

I had previously been involved with a few of my own businesses that heavily relied on a website to draw in leads, so I began learning about Search Engine Optimization (SEO). What was frustrating to me as a business owner was the cost involved in having our web development company make minor changes, and I needed to make these changes frequently,the cost was out weighing the benefit. So when I learnt about the Hubspot software, I knew that it was something that all businesses would need to effectively manage their marketing to stay up to date with the ever changing marketing landscape that included: SEO, SEM, SMO, SMM.

When I decided to set up my own marketing consulting firm I approached Hubspot about becoming a reseller/partner so that I could offer this "awesome" marketing system to my clients. Of course, Hubspot was one step ahead of me and already had the ball rolling with developing a Partner Program.

Now we're 3 years down the track, and I couldn't of imagined the support, expertise and vision that Hubspot has provided to me as a partner and marketer, to help not only my business florish but my clients'.  They are truly market leaders in the business world, and Im not surprised to learn that; Google, Salesforce, Sequoia are now investing in Hubspot.

Read the: Inside Story: Behind Hubspot's $32 Million Investment From Salesforce, Google, Sequoia

 

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Topics: Hubspot

 

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