Would you like to close more leads in less time? Of course you would! At this stage of the inbound process it's very important that both marketing and sales are working together. Traditional sales methods no longer work with today’s empowered buyer. They don’t want to be sold to, they want someone to understand their unique situation and to provide value over and above what they can learn online. The customer experience from the first lead conversion and every touch point from your organisation until they close should be adding value. At no point should you be pushing your company or assuming because they’ve converted on an ebook that they are ready to buy. If you ask for the sale too early you may lose the lead altogether, not to mention your credibility. However, not following up with your leads can mean you lose your opportunity to close them altogether. Personalising their experience with your organisation will add a personal touch to their experience and help you stand out from the competition.
How TIMCo can help
Our marketing and sales certified team can create smart content and a personalised experience to keep your leads engaged until they’re sales ready. This may include tasks like; segmenting email lists, using smart calls to action, personalising and customising content, or creating workflows and marketing automation that react to your lead's actions. We offer sales training and coaching to help your sales team get set up on the HubSpot CRM to ensure regular touch points to optimise your sales process.
We offer the following services to you close more leads into customers: