Of course you would! This is the third stage in the inbound marketing methodology and a very important stage that both marketing and sales need to work together on. Traditional sales methods no longer work with today’s empowered buyer. They don’t want to be sold to, they want someone to understand their unique situation and to provide a personalised solution. The customer experience from first lead conversion and every touch point from your organisation until they close should be adding value. At no point should you be pushing your company or assuming because they’ve converted on an ebook they are ready to buy. If you ask for the sale too early you may lose the lead altogether, not to mention your credibility. Personalising their experience with your company will add a personal touch to their experience with your organisation and help you stand out from the competition.
Our marketing and sales certified team can create smart content and a personalised experience to keep your leads engaged until they’re sales ready. This may include tasks like; segmenting email lists, using smart calls to action, personalising and customising content, or creating workflows and marketing automation that react to your lead's actions. We offer sales training and coaching to help your sales team get set up on the HubSpot CRM to ensure regular touch points to optimise your sales process.
- Personalised content marketing
- Smart content and CTAs
- User experience and conversion paths
- Smart lists
- Email marketing