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Inbound marketing is customer focused marketing, aka buyer centric marketing or permission based marketing. The internet and social media have changed buyer behaviour - today many consumers will research online before they make a purchase, they are better educated and they have a voice. If you're serious about building a sustainable and profitable business you need to enable people to be evangelists for your company. People will talk about your company they may or may not be a customer or lead – as marketing today is your job to ensure they’re sharing and discussing information about your company that will build your brand on trust, credibility and thought leadership.

Inbound marketing starts with taking the time to learn about your buyers, their frustrations, pain points and needs. Then developing content that addresses their needs and frustrations, providing solutions and answers. An important element of inbound marketing is building relationships, engaging and nurturing those relationships to build trust and rapport.

The Inbound Marketing Methodology is:

Get Found by people likely to buy from you
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Get Leads - convert your prospects into leads 
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Get Customers Nurture your leads until they are ready to buy
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Source: State of Inbound Marketing Report - http://bit.ly/aewfHr