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All About HubSpot

HubSpot is a full stack of software that helps small to mid-size organisations better manage their marketing and sales. HubSpot is an all-in-one solution for marketing, sales and customer success. Essentially, HubSpot offers simple solutions that makes it easier for businesses to attract visitors, convert leads and close customers.

HubSpot helps businesses of all sizes turn their website into a customer magnet. How? By creating content, optimising it for search engines and finally sharing it on social media. Then, engage your prospects with landing pages, calls-to-action (CTA), personalised emails and dynamic website content. HubSpot marketing software allows you to do all of the above on one, easy-to-use platform.

What sort of things are included in HubSpot software? Check them out below:

  • Email
  • Website pages
  • Search engine optimisation (SEO) tools
  • Marketing automation
  • Landing pages
  • Analytics
  • Social Media
  • Blogging
  • Conversion forms
  • Smart content
  • A/B testing
  • Attribution reporting

The above features are available through HubSpot’s marketing software which we discuss more about below. Businesses can choose to either integrate the software into their current website or build their entire website on HubSpot – it acts as a CMS or content management system, as well.

Now let’s go a bit further and talk about the different software options HubSpot offers, and how they can help your business.

 

What’s on this page:

HubSpot Marketing Software

  • Free Vs Paid

HubSpot Sales Software

  • CRM
  • Sales

What is a HubSpot Partner?

  • Why is TIMCo a HubSpot Partner
  • Why Choose TIMCo as Your HubSpot Partner

 

HubSpot Marketing Software

Free, Starter, Basic, Professional or Enterprise?

Perhaps one of the hardest things about HubSpot marketing software is knowing which level of service you need. They currently offer five levels: Free, Starter, Basic, Professional and Enterprise. Choosing the right HubSpot package for your business boils down to just a few key factors:

  • Your needs and goals
  • The budget you have to play with
  • Your commitment to using the inbound marketing methodology 
By using all of the above as a frame of reference, you’ll be well on your way to choosing the right package for your needs. I’m also going to get into the specific features of each HubSpot marketing package so you can confidently choose the right one for you.

HubSpot Free & Starter

What’s included?

HubSpot Marketing Free ($0/month) and Starter ($68/month) packages offer businesses the building blocks to get started with inbound marketing, such as: collecting leads, analysing website activity and measuring success. OK, but what does this all mean? Marketing Free and Starter essentially offer small businesses the opportunity to easily capture visitors' details on their website with a form that pulls in the data to a free CRM. Simple yet effective!

Who’s it for?

Free and Starter packages are perfect for new or small businesses with limited to no marketing budget but who need to generate leads to build their business immediately. As your business grows you can easily upgrade to the paid features if you need them.

HubSpot Basic

What’s included?

While HubSpot Free & Starter focuses on a specific aspect of marketing (collecting leads), HubSpot Basic offers you additional tools and features that will allow you to communicate with, organise, and nurture these leads. HubSpot Basic ($270/month) gives you a dashboard that tracks your traffic, leads and sales. It also provides you with a suite of optimisation and publishing tools for SEO, social media, email and website content.

Who’s it for?

HubSpot Basic is ideal for small or growing companies who are beginning their inbound marketing journey. The Basic package is mostly focused on increasing traffic and leads, while also simplifying marketing efforts. This packages comes with all the foundational tools you’ll need such as website and blog hosting, analytics, social media and email tools, as well as world-class support.

HubSpot Professional

What’s included?

At $1,050/month, you get everything that the Basic package has to offer, plus some other major features, including:  marketing automation, smart content, attribution reporting and A/B testing. 

Who’s it for?

HubSpot Professional differs from the Basic package in terms of functionality. It offers more sophisticated analytics, which is perfect for businesses who want to understand which marketing efforts are bringing in traffic, leads and customers, as well as businesses who want to optimise their marketing for different stages of the buying process.

HubSpot Enterprise

What’s included?

At $3,200/month, HubSpot Enterprise isn’t kidding around. You receive all the same features that come with Basic and Professional, with the added features of more advanced and detailed reporting and predictive lead scoring. 

Who’s it for?

HubSpot’s Enterprise package is best for businesses who have more advanced marketing and sales requirements. It’s HubSpot’s most comprehensive package, and is built to adapt to your company’s specific needs. It offers the ability to build custom reports, and your business will also benefit from the countless integrations available.

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HubSpot Sales Software

CRM

HubSpot CRM (Customer Relationship Manager) is free and easy to use. It’s designed to be a platform that allows your sales team to get to work quickly, without making a massive change to their existing sales process. HubSpot CRM is the perfect solution for small to mid-size organisations with all the features you need in a CRM, it’s easy to learn and simple to use and doesn’t have the complex features you’ll never use. So how does HubSpot CRM work? Basically, it helps you create contact and company profiles, allowing you to efficiently organise each detail from your contacts’ communication with you. It assigns and tracks your deals, monitors the performance of your sales team and provides you with a dashboard where your entire team can keep track of your company’s activities. HubSpot CRM is part of the HubSpot growth stack which means it seamlessly integrates with their other marketing and sales software tools. 

It’s 100% free for businesses of all sizes

Any business, irrespective of size and budget, can use HubSpot CRM for free, and integrate it with as many business systems and applications as needed.

It’s incredibly powerful

HubSpot CRM helps businesses close more deals and with less work involved, due to the fact it tracks every aspect of your sales pipeline, helping you move your business in the right direction. It also lessens the time your sales team needs to spend on research thanks to the data insights it provides.

Easy to use

HubSpot CRM is a powerful automation system that helps businesses close deals quicker and reduce the time they spend on repetitive, monotonous tasks. And, thanks to its intuitive interface, it doesn’t require any training or complicated installations.

Sales

HubSpot Sales is the complete sales toolbox taking your CRM to the next level so you can sell more and in less time. HubSpot Sales’ tools helps improve the efficiency of your sales team with timely reminders, and personalised emails. HubSpot Sales is incredibly affordable, and even includes a free plan for small businesses and start-ups. However, if you want to switch to a paid plan it’s easy to do, and starts at $68/month, which includes additional features to further optimise your sales process from prospecting to following up, and communicating, with leads. Here are some additional benefits of HubSpot Sales:

A simple interface

HubSpot Sales offers a simple interface that’s highly intuitive. This means your sales team doesn’t need to waste hours training to use the system.

Excellent customer relationship features

HubSpot Sales offers you the ability to create your own personalised email templates, and then use the most-used among them to measure performance. It also offers the added benefit of adding meeting links to each email, so your clients can contact you when it’s suitable for them. This leads to better relationships with your customers.

Faultless follow-ups

With HubSpot Sales, you can easily keep an eye on the behaviour of your customers. Once their data is entered into the system, you begin receiving notifications when prospects open their emails or if they’ve clicked on a link. The system also scores them, ensuring your best leads are kept in the loop. 

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What is a HubSpot Partner?

HubSpot’s Agency Partner Program helps agencies grow their businesses through inbound marketing and sales services to their clients. What does this mean? Basically, it means when an organisation engages a HubSpot partner to help them with marketing or sales for their business, they are going to see results. This is because HubSpot partners receive special partner resources and training that significantly help to increase their revenue per client, as well as tools and strategies for implementing ROI-centric services. Furthermore, every HubSpot partner receives a HubSpot channel account manager that provides comprehensive business consulting, with an in-depth focus on sales and revenue creation. Basically, HubSpot partners have all the tools and skills that make them some of the best marketing agencies out there. That’s why when organisations work with a HubSpot partner, they get the results they are looking for and so much more.

Why is TIMCo a HubSpot Partner?

In 2009 TIMCo’s Managing Director, Stacie Chalmers was attending a marketing conference in Boston. At the time she was employed as a marketing manager for a local company. There she was introduced to the term Inbound Marketing and the company HubSpot. Not only did she love how easy HubSpot software was to use, but as she learned more about the inbound marketing methodology, she soon realised this change in marketing was something all businesses needed to know. The internet and social media was changing the way people were buying and marketers needed to change the way they were communicating and engaging with their buyers if they wanted to stay in business. As a previous owner of a small business Stacie has a passion for helping small business owners realise their dreams and wanted to help them adopt this new way of marketing. Thankfully the inbound marketing methodology and HubSpot software made that relatively easy. So she set out learning all about the inbound marketing methodology and how to use the HubSpot software so she could share this with other business owners.

Why Choose TIMCo as Your HubSpot Partner?

So why should you choose TIMCo as your HubSpot Partner? As a long-standing HubSpot Partner, the Inbound Marketing Company offers a wide range of services that suits every need and budget. Below are just some of the services we offer:

  • Getting started with HubSpot
  • HubSpot COS website design
  • HubSpot design for: email, landing pages, site pages and blog
  • Ongoing training, coaching or implementation
  • Content strategy, copywriting, optimisation and publishing
  • Analytics – reporting and recommendations to improve your marketing and sales to achieve your business goals.

What Makes TIMCo Different?

TIMCo’s founder and owner, Stacie, is a visionary, forward-thinker, lover of all-things marketing and most importantly, a small business owner. What sets Stacie apart is her love for her work, and the fact she is actively involved with all of her clients on a regular basis. She is incredibly passionate about getting results for her clients and always goes over and above to ensure they get the results they deserve. Stacie was one of the first marketers to become HubSpot and Inbound certified, and one of the first businesses to have a certified agency. Perhaps what truly makes Stacie and TIMCo one of the best HubSpot Partners is the fact that at TIMCo, inbound marketing isn’t just in our name, but part of our DNA too. As an inbound marketing and sales agency, we understand better than anyone that our success is based on your success. That’s why our focus has always been getting our clients the results to help their business grow and thrive.Most of all, we get it. We know what it’s like being a small business in a digital and constantly evolving world. TIMCo is small enough to adapt to our clients’ rapidly changing needs, but also big enough to offer a team of experienced and talented professionals who are exceptionally good at what they do.

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