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Inbound Marketing Blog

How To Include Lead Generation In Your Marketing Strategy

The modern consumer isn’t what it once was. As a small business owner you now have to earn a customer’s attention, it’s not enough to simply buy it. How do you earn their attention? The first step is relevant, helpful content. Over the past few weeks, we’ve looked at the importance of content and how to effectively repurpose it to target a wider audience. We’ve also looked at the importance of buyer personas and the buyer’s journey, and how all three of these elements combine to give you a winning marketing strategy. 

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Posted by Stacie Chalmers 30 July 2020 03:45:00

Topics: Lead Generation, Marketing Strategies

Small Business' Guide To Marketing Success With Content Mapping

Content is one of the most important foundations of your marketing strategy, if not the most important. An effective marketing strategy is built on publishing valuable content, content that meets the wants and needs of your buyers. People are looking for content that is specific to them and answers the very questions they seek answers to. But how do you know what those questions are? How do you know what your content should be about? While it might seem like a big task, there are methods that can help you. For example, content mapping.

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Posted by Stacie Chalmers 15 July 2020 12:15:00

Topics: Content Marketing, Content Strategy, Content Mapping

Content Strategy Hack: How To Repurpose Your Content

Creating content can be a daunting task. However, content is key when it comes to the buyer’s journey, and ultimately, the success of your marketing. An effective content strategy starts with knowing the purpose of your marketing, understanding your customers, and how they buy. Once you understand your buyers, the questions they’re asking and the type of information they’re looking for, you can begin to build out a list of topics and questions your content needs to answer. The next step is to plan how that content will take shape – that is – the format. Perhaps one of the best tips I can give you when it comes to creating content is start by creating one piece of content, and repurpose it in different ways.

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Posted by Stacie Chalmers 30 June 2020 15:15:00

Topics: Content Marketing, Content Strategy

Learn why your buyers’ journey is key to marketing strategy success

If you take a look back over the TIMCo blog, you’ll see we talk a lot about the buyer’s journey. Why? Because understanding the buyer’s journey is key to a successful marketing strategy. The truth is, the buyer’s journey needs to underpin every aspect of your marketing strategy. In good times and challenging times, businesses need to be able to pivot and adapt to the world around them. After all, marketing is focused on what buyers are doing, and the journey they take to become a lifelong customer. If you’re unfamiliar with the buyer’s journey and how it will benefit your overall marketing strategy, fear not.  In this article, we are going to be dissecting the buyer’s journey and how to align your marketing to each stage. 

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Posted by Stacie Chalmers 16 June 2020 15:15:00

Topics: Buyers' Journey, buyer jouney

Why Your Buyer Persona is a Key Element of Your Marketing Strategy

Whether the world of marketing is something new to you, or you’ve been in the game for some time now, chances are you have heard of buyer personas. In case you’re not overly familiar with the concept, here’s a quick explainer: 

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Posted by Stacie Chalmers 04 June 2020 12:30:00

Topics: Buyer Persona

Business Success: A 7-Step Blueprint for Getting Your Marketing Right

Are you overwhelmed, or even confused about how to best market your business in the ever changing digital world? With the internet and social media changing the way people buy, organisations need to change the way they market if they’re serious about building a profitable business that will stand the test of time.  The purpose of this article is to educate business owners and marketers how to develop a marketing plan that will help them build a profitable business for the future. So here are my 7 steps to developing a marketing blueprint for your organisation.

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Posted by Stacie Chalmers 11 December 2019 10:57:06

Topics: Buyers' Journey, Business Strategy, Marketing Blueprint, Marketing Plan

What I Learned About Business (and you can too) From Playing Golf

golf cart 300 x 170 putty 300 x 170 IMG_3138

Earlier this year in October, I found myself standing on a golf course for the very first time. I’ve been talking about learning how to play golf as part of my “semi retirement” plan for a while now, and with no plans to retire or semi retire any time soon, I was learning how to play the sport sooner than expected. Another thing I didn’t expect were the lessons about business, marketing and sales I would learn from golf. I know, it sounds like a weird parallel, but hear me out.

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Posted by Stacie Chalmers 04 December 2019 17:18:37

Topics: Sydney Hills Business, Strategic Planning, Business Strategy

Are Your Customers Driving New Business? (They Should Be)

As a marketer, you no doubt put a lot of effort into your marketing strategy. It can be a relentless process sometimes, right? But the truth is, no matter how good your content is, or your visuals are, and no matter how much of your blood, sweat and tears you pour into your marketing strategy, there is one thing that is more important to the health and growth of your business than anything else. That one thing? The happiness of your customers. It’s astonishing just how deeply the success of your business depends on the voice of your current customers, the truth is, happy customers are your biggest drivers of new business.

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Posted by Stacie Chalmers 27 November 2019 10:15:00

Topics: Customer Journey Strategy, Customer Experience, Customer Surveys

My Top 10 Takeaways From The Future of Sales by SalesTribe

What do we mean by the ‘future of sales’ and what exactly does it look like?  Last Tuesday I attended the first SalesTribe meet up in Sydney, hosted at HubSpot (also known as SydSpot) As you may have guessed from the title of this article, it was all about “The Future of Sales”.

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Posted by Stacie Chalmers 10 November 2019 12:23:56

Topics: Inbound Sales, Sales Enablement

5 Ways to Use Sales Automation to Improve Productivity and Results

A challenge many business owners face when growing their business is how to increase revenue without increasing overheads and reducing profits; in other words how can you do more with less? In fact, sales productivity is the number one challenge for almost two-thirds of B2B organisations. The good news is there are steps you can take to increase your sales productivity. One way is through the use of sales automation. In this article, you will learn five ways you can use sales automation to your advantage to improve productivity and achieve your revenue and profit goals.

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Posted by Stacie Chalmers 29 October 2019 12:00:00

Topics: Inbound Sales, Get Customers, Flywheel, Sales Automation

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