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Inbound Marketing Blog

How Will Buyer Personas Help My Business?

 

Hands up if you’ve ever scratched your head and said, “What on earth are buyer personas and how will they help my business?” I’m going to guess there are a lot of hands raised. If you are familiar with the world of marketing, chances are you’ve stumbled across the term buyer personas. Maybe you know what they are. Maybe you’ve already created one or two. Yet do you understand how buyer personas will help your business? It’s easy to jump on a marketing trend just because everyone else is doing it and is touting how amazing it’s been for their business. However, there’s a difference between doing what everyone else is doing and knowing why you’re doing it and how it will benefit your business. If you can tap into the ‘why’, you’re much more likely to be successful in your marketing endeavours. That’s why this article is dedicated to everyone and anyone who’s heard the term ‘buyer personas’ and is curious about how these fictitious characters will take your business to new heights.

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Posted by Stacie Chalmers 11 October 2018 10:04:00

Topics: Buyer Persona

How to Get Found Using HubSpot Marketing and Sales Software

 

Did you know Google processes over 40,000 search queries every second on average? This is over 3.5 billion searches per day? Google is also the go-to search engine for online shopping, with 81% of online shoppers turning to Google when they’re looking for a new product or service. What does this mean for your business? It means that without some form of presence on Google, your business is not doing nearly as well as it could be. So how can you ensure your organisation has an online presence? You optimise your website content, also known as SEO or ‘Search Engine Optimisation’. SEO may seem overwhelming because its rules and algorithms are constantly changing. The good news? You don’t have to try stay on top of SEO all by yourself, not when you’re using the right tools. HubSpot’s software has an integrated sales and marketing tool to help you stay on top of SEO’s latest and best practices. The purpose of this article is to share with you the importance of SEO, and how HubSpot’s marketing software can help your business get found online.

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Posted by Stacie Chalmers 04 October 2018 10:12:00

Topics: Get Found, SEO

The Benefit of Aligning Your Sales and Marketing

 

Did you know that aligning your sales and marketing can help your business become 67% better at closing deals? Or that companies with strong sales and marketing alignment achieve a 20% annual growth rate? There is countless research and data available that shows just how important and beneficial aligning your sales and marketing can be for your organisation, yet only 8% of companies have a strong alignment between their sales and marketing departments. The truth is, there is often a lot of internal miscommunication between sales and marketing, which results in lost leads and a loss of revenue. Yet when marketing and sales are aligned and work together, you’ll not only witness better communication within your organisation, but as data shows, you will also see an increase in sales. When attempting to align your sales and marketing team for the first time, it can be confusing and overwhelming. The purpose of this article is to educate you on the benefits of aligning your sales and marketing teams, and what you need to do to get your teams aligned.

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Posted by Stacie Chalmers 27 September 2018 10:03:00

Topics: Marketing and Sales Alignment

5 Tips to Help Small Businesses Develop an Effective Content Strategy

 

Online search has undoubtedly transformed the marketing game. These days, consumers have more information at their fingertips than ever before. It wasn’t that long ago that buyers relied purely on your sales team to learn about your product or service, however, this is no longer the case. Today’s buyers can find everything they need to know about your organisation online, including features, ratings, prices, reviews and competing products or services. It goes without saying that the buying process has completely changed, and the power has shifted from the sales person to the buyer.

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Posted by Stacie Chalmers 20 September 2018 10:01:00

Topics: Content Strategy

How to Map Content Your Buyers’ Journey in 5 Steps

Buyers today don’t have the time nor the interest to read through lots of information to find what they’re looking for. They expect an experience with your brand that is aligned with what they want. And they want to find that information easily, and quickly. 

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Posted by Stacie Chalmers 13 September 2018 11:44:00

Topics: Buyers' Journey, Content Strategy, Buyer Persona

How HubSpot Sales Software Can Help You Close More Customers

 

Salespeople are hired to sell, right? But did you know that the modern sales person spends just a mere 34% of their day actually selling? If salespeople are spending just a third of their day selling, what are they doing the rest of their day? Research shows the majority of a sales person’s day is spent carrying out administrative tasks such as writing emails, data entry, prospecting and scheduling meetings. Sound like a waste of time? That’s because it is.

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Posted by Stacie Chalmers 06 September 2018 10:39:00

Topics: Get Customers, Hubspot, Inbound Sales, Sales Technology

How to Build a Successful Inbound Marketing Strategy

 

As we move into the second half of the year, many SMEs are taking the time to reflect on what marketing strategies worked, and what didn’t work for the first half of 2018. If your company is still relying on outdated outbound marketing techniques rather than inbound marketing, there’s never been a better time to make the switch. In HubSpot’s 2018 State of Inbound Report, when asked which marketing tactic provides higher quality leads for the sales team, 59% of respondents said inbound, while only 16% reported outbound. The thing is, outbound marketing works by disrupting buyers. Its relies on cold calls, direct mail and unsegmented emails. On the other hand, inbound marketing works to bring in the right people, people who are actually interested in what you have to sell. 

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Posted by Stacie Chalmers 30 August 2018 09:28:00

Topics: Inbound Culture, Inbound Marketing

How to Create a Content Strategy Template

 

Content marketing is big business for SMEs. Did you know that content marketing generates more than three times as many leads as outbound marketing, and costs 62% less? Content marketing is crucial for organisations who are looking to get more leads, boost sales and grow their business. Whether you’ve already jumped on the content marketing bandwagon or you’re just starting out, it is never a bad idea to revisit your content strategy. The thing about content strategies is that they should be dynamic; they should change and grow as your business changes and grows. If you’ve never created a content strategy template or are looking to update your content strategy template, you’ve come to the right place. In this article, I will be showing you how to create a winning content strategy template that can easily be updated and grow with your organisation.

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Posted by Stacie Chalmers 23 August 2018 10:19:00

Topics: Content Strategy

The Importance of Understanding the Buyer’s Journey

 

We talk a lot about the buyer’s journey on the TIMCo blog. Why? Because understanding the buyer’s journey is vital when it comes to creating the framework of your content strategy. The buyer’s journey should underpin every aspect of your content strategy, and as a small to medium sized organisation, it’s essential you understand the journey your customers take when researching and buying your product or service. In this article, we are going to be talking in-depth about the importance of understanding the buyer’s journey and how once you do, your marketing efforts will be more successful than ever before.

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Posted by Stacie Chalmers 16 August 2018 10:27:00

Topics: Buyers' Journey, Content Strategy

What’s a HubSpot Partner and How Will It Help Me Increase My Sales?

 

‘What’s a HubSpot partner?’ and ‘How will it help me increase sales?’ are both common questions asked by SMEs who are looking to grow their businesses and are thinking about outsourcing their marketing efforts. Basically, HubSpot’s Agency Partner Program helps agencies deliver effective inbound marketing and sales services through training and support for their clients. Okay, but what does this mean? Essentially, it means whenever an organisation engages a HubSpot Partner to help them with marketing or sales for their business, they can be confident they are educated and certified in the latest marketing and sales tactics that get results. 

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Posted by Stacie Chalmers 09 August 2018 10:04:00

Topics: Get Found, Hubspot Partner

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