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Inbound Marketing Blog

Why Marketers Are Using Tech and Smart Content To Improve Customer Experience

I mentioned in last weeks article, how top marketers are prioritising the customer experience – focusing on the Customer Journey Strategy. In that article you can learn how to map content to each stage of the customer’s journey to ensure it is relevant to your buyers.

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Posted by Stacie Chalmers 20 April 2017 13:12:05

Topics: Buyers' Journey, Smart Content, Customer Journey Strategy

The Road To A Successful Customer Journey Starts With Content Mapping

Successful marketers know the key to getting results in the digital age is in connecting with their buyers at each stage of the customer journey. The State of Marketing 2016 study conducted by Salesforce revealed 88% of top marketers say a customer journey strategy is critical to the success of their overall marketing. The study also revealed that the top concern for high performing marketing teams this year is keeping pace with their customers. 

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Posted by Stacie Chalmers 13 April 2017 07:01:00

Topics: Buyer Persona, Buyers' Journey, Customer Journey Strategy

The Importance Of An Omni-Channel Experience For Your Customers

There’s no denying that technology plays an increasingly important role in our day-to-day lives. Already, it seems like the line between our online lives and our real lives are starting to blur. So what does this mean for you as a marketer or as a small business owner? It means you need to go ‘holistic’ – and by this we mean you need to adopt an omni-channel experience.

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Posted by Stacie Chalmers 08 April 2017 07:01:00

Topics: Buyer Persona, Buyers' Journey, Omni-Channel

How The Inbound Sales Methodology Will Improve Your Sales Funnel: Part 2 of 2

 

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Posted by Stacie Chalmers 23 March 2017 07:04:00

Topics: Inbound Sales, Get Customers

How The Inbound Sales Methodology Will Improve Your Sales Funnel: Part 1 of 2

  

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Posted by Stacie Chalmers 16 March 2017 07:01:00

Topics: Inbound Sales, Get Customers

5 Ways Your Small Business Can Benefit From Social Listening

  

Making sense of the torrent of social media commentary has been likened to ‘drinking from a waterfall’.

It’s a powerful mental image and a fairly apt description of the challenge facing marketers and small businesses that are trying to convert social media tracking and big data into real insights and solutions for their business.

Last week we discussed Social Selling, this week let’s talk about its cousin, Social Listening – a far more strategic and sustainable way to use social media to make your business more effective and responsive.

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Posted by Stacie Chalmers 02 March 2017 07:04:00

Topics: Social Media Marketing

4 Social Selling Essentials To Drive Sales And Close Leads

As we know, the sales game has changed. Today’s customers are now 70% of the way through the buying process before they’re willing to talk to a salesperson. This reality has banished old sales tactics to the dustbin of history, hopefully never to be seen again. 

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Posted by Stacie Chalmers 23 February 2017 07:03:00

Topics: Social Media, Social Selling

5 Tips To Help You Find The Right CRM For Your Business

 

According to HubSpot’s 2016 State of Inbound report, one of the key priorities for sales in 2017 is improving the efficiency of the sales funnel. Whether you’re reviewing an existing sales process or developing one for the first time, successful outcomes depend on having access to the right technology.

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Posted by Stacie Chalmers 17 February 2017 07:06:00

Topics: Inbound Sales, Sales Enablement, Get Customers, CRM

How To Improve Your Marketing and Sales Alignment To Get More Customers

 


 

The disconnect between sales and marketing has been around since the advent of modern business. While some progress has been made, 20% of companies still report misalignment between the two departments, according to HubSpot’s State of Inbound 2016 report. While ‘misalignment’ doesn’t exactly mean ‘war’, it does mean that the two are not cooperating as they should, and this could affect your ability to win more customers.

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Posted by Stacie Chalmers 09 February 2017 07:01:00

Topics: Get Customers, Marketing and Sales Alignment

Marketing and Sales Enablement: Working Together To Close More Sales

 

Sales Enablement has emerged as one of the most pressing priorities for the modern marketer. According to HubSpot’s 2016 State of Inbound report, 32% of marketers rate it as a major focus for 2017. Overall it’s the fifth highest priority for the sector, the first time Sales Enablement has ever appeared in the survey results.

In the same report, only 2% of Inbound Marketers and 3% of Outbound Marketers said sales enablement was overrated.

From relative obscurity Sales Enablement now occupies a large space on the Inbound Marketing radar. 

What is Sales Enablement? 

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Posted by Stacie Chalmers 02 February 2017 12:17:01

Topics: Sales Enablement, Get Customers, Marketing and Sales Alignment

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