As a small business owner, anything that can help make your business run more efficiently is the holy grail, especially when it comes to selling (because that’s what it’s all about at the end of the day). That is why, no matter how small you are, every small business should have a sales process. A sales process, according to Hubspot, refers to a repeatable set of steps a sales person takes to move a prospect from an early-stage lead to a closed customer. An efficient sales process will assist in closing more deals by providing a framework to follow. It will boost conversions, close deals, and make sure your sales process is providing customers with a positive and consistent experience each and every time. If you already have a sales process in place, great! However, if you don’t have one or haven’t updated yours in a while, you will find this article helpful. Below you will find a guide to building a framework for an effective sales process that you can then personalise to suit your business and customers.
Salespeople are hired to sell, right? But did you know that the modern sales person spends just a mere 34% of their day actually selling? If salespeople are spending just a third of their day selling, what are they doing the rest of their day? Research shows the majority of a sales person’s day is spent carrying out administrative tasks such as writing emails, data entry, prospecting and scheduling meetings. Sound like a waste of time? That’s because it is.