Today I sat in on a presentation by the visionary David Meerman-Scott. Leading the way in how marketers market – his latest book “Real Time Marketing and PR” is about the value of Real-Time Marketing to business. Even though I haven’t had a chance to read the book, it only launched today, what he says makes perfect sense to a marketer. Using social media as a tool we can identify Real Time opportunities to better market our business. So I wanted to share what I learnt, Real Time, so you can start implementing into your business strategies too.