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Inbound Marketing Blog

How to Develop a Data-Driven Customer Journey

When developing your content strategy, it is vital you understand the path your customers take towards conversion. If you don’t, you’re potentially missing out on countless conversions. Moreover, would you know if your marketing efforts are not in synchronicity with what’s important to your customers? Do you know how to fix it? In this article, I’m going to discuss how you can develop a data-driven customer journey to improve your marketing results and customer experience.

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Posted by Stacie Chalmers 04 May 2017 07:01:00

Topics: Data Driven Marketing, Customer Journey Strategy

Why Marketers Are Using Tech and Smart Content To Improve Customer Experience

I mentioned in last weeks article, how top marketers are prioritising the customer experience – focusing on the Customer Journey Strategy. In that article you can learn how to map content to each stage of the customer’s journey to ensure it is relevant to your buyers.

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Posted by Stacie Chalmers 20 April 2017 13:12:05

Topics: Buyers' Journey, Customer Journey Strategy, Smart Content

The Road To A Successful Customer Journey Starts With Content Mapping

Successful marketers know the key to getting results in the digital age is in connecting with their buyers at each stage of the customer journey. The State of Marketing 2016 study conducted by Salesforce revealed 88% of top marketers say a customer journey strategy is critical to the success of their overall marketing. The study also revealed that the top concern for high performing marketing teams this year is keeping pace with their customers. 

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Posted by Stacie Chalmers 13 April 2017 07:01:00

Topics: Buyer Persona, Buyers' Journey, Customer Journey Strategy

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