Having the right tools and resources to convert leads and close customers is vital to any business, including small business. Converting leads into customers drives revenue and ultimately, it helps continue to grow your business. But how do you make sure your sales process has the right tools and resources to convert leads and move consumers through the buyer’s journey? The answer is sales enablement, and sales enablement should be part of your marketing strategy no matter how small your business is. In this article, you will learn what sales enablement is, and how you can include it in your marketing strategy to do more than just generate leads, but also assist the sales process to boost conversions, increase revenue, and grow your business.
The modern consumer isn’t what it once was. As a small business owner you now have to earn a customer’s attention, it’s not enough to simply buy it. How do you earn their attention? The first step is relevant, helpful content. Over the past few weeks, we’ve looked at the importance of content and how to effectively repurpose it to target a wider audience. We’ve also looked at the importance of buyer personas and the buyer’s journey, and how all three of these elements combine to give you a winning marketing strategy.
A new survey has revealed that Australian small businesses are still grappling with the best ways to market their business and generate new leads.
1. Get started with a strategic plan
Where are you heading? The first step is to identify realistic goals, then identify the strategic actions that will get you closer to your goal – easy? Maybe! But we’ve made it easier to help you get started with a strategic plan with this article on marketing advice to set achievable goals.