Think back to a time when you had an amazing experience with a business. Now think of a time where the experience you had was not so great. The experience customers have with your company can make or break their decision to buy. For this very reason, as a small business owner it is absolutely crucial you think about the customer experience you’re offering because a positive customer experience is vital to the success and growth of your business. HubSpot research shows more than 80% of companies who prioritize customer experience are reporting an increase in revenue. Not to mention these stats which highlight the importance of a positive customer experience: $1.6 trillion is lost each year due to poor customer service; customers will spend 17% more for a good experience; and customer-centric companies are 60% more profitable than companies that aren't.
As a marketer, you no doubt put a lot of effort into your marketing strategy. It can be a relentless process sometimes, right? But the truth is, no matter how good your content is, or your visuals are, and no matter how much of your blood, sweat and tears you pour into your marketing strategy, there is one thing that is more important to the health and growth of your business than anything else. That one thing? The happiness of your customers. It’s astonishing just how deeply the success of your business depends on the voice of your current customers, the truth is, happy customers are your biggest drivers of new business.