Blogging, social media platforms and sending out the occasional informative emails are fundamental to your inbound marketing strategy. But have you ever considered adding long-form content to the mix?
I’d like you to imagine any one of the following scenarios and consider how likely you’d be to attempt them:
- Build a house without nails
- Run a marathon without shoes
- Bake a cake without an oven
- Grow a veggie garden without water
Sounds pretty ridiculous, right?
A new survey has revealed that Australian small businesses are still grappling with the best ways to market their business and generate new leads.
On 17 December 1997, science fiction and literary enthusiast Jorn Barger sat down at his computer and retitled his online diary – a collection of his musings covering everything from AI to James Joyce – to ‘weblog’. It was a blend word combining the phrase ‘logging the web’.
If you run a small business, you’re well aware of the constant work it takes to generate leads, close customers, attract new customers and keep existing ones happy. It’s a perpetual challenge, not made easier by fluctuating economic conditions and changing consumer attitudes. And it’s not doing much for small business confidence.
To thrive in today’s competitive environment, small businesses are experimenting with content and various publishing platforms to find new ways to get ahead. With more creative tools available than ever before – small business owners face a complex environment of opportunities and challenges.
The rapid growth in online usage has presented small businesses with a dizzying number of new platforms and avenues to reach their customers. It seems that anyone with an internet connection can potentially reach millions of people. But where should you channel your content marketing efforts?
With consumer habits changing rapidly, how should marketers adapt their efforts and content in order to get maximum value for effort? If customers and audiences have moved on to new platforms and new ways of consuming information, how do we recapture their attention?