---
title: Inbound Marketing Blog Australia - The Inbound Marketing Company | Small Business Marketing
description: Small Business Marketing | Get answers, tips and advice on marketing that works and grow your business
---

[![TIMCO](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/TIMCO_ASSETS/timco-logo.png?width=268&height=92&name=timco-logo.png "TIMCO")](https://www.theinboundmarketingcompany.com.au/)

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# Inbound Marketing Blog

[![](https://www.theinboundmarketingcompany.com.au/hubfs/growing%20small%20business%20-%20timco%20feb%2015.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/why-hubspot-is-the-right-tool-for-australian-small-businesses)

## [Why HubSpot is the Right Tool for Australian Small Businesses](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/why-hubspot-is-the-right-tool-for-australian-small-businesses)

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/why-hubspot-is-the-right-tool-for-australian-small-businesses)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 15 February 2018 10:07:00

 Topics: [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [Small Business Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/BLOG_IMAGES/inbound%20marketing%20to%20increase%20revenue.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-increase-your-revenue-from-existing-customers)

## [How to Increase Your Revenue From Existing Customers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-increase-your-revenue-from-existing-customers)

 

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-increase-your-revenue-from-existing-customers)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 06 July 2017 07:02:00

 Topics: [Small Business Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing), [Buyer Personas](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-personas), [Get Customers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-customers)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/BLOG_IMAGES/Long%20form%20content.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/long-form-content-ideas-to-help-small-business-with-inbound-marketing)

## [Long Form Content Ideas To Help Small Business With Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/long-form-content-ideas-to-help-small-business-with-inbound-marketing)

Blogging, social media platforms and sending out the occasional informative emails are fundamental to your inbound marketing strategy. But have you ever considered adding long-form content to the mix?

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/long-form-content-ideas-to-help-small-business-with-inbound-marketing)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 17 November 2016 07:01:00

 Topics: [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [Small Business Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing), [Get Found](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-found)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/BLOG_IMAGES/Blogging%20For%20Small%20Business.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/why-blogging-must-be-part-of-your-small-business-marketing-plan)

## [Why Blogging Must Be Part of Your Small Business Marketing Plan](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/why-blogging-must-be-part-of-your-small-business-marketing-plan)

 

I’d like you to imagine any one of the following scenarios and consider how likely you’d be to attempt them:

- Build a house without nails
- Run a marathon without shoes
- Bake a cake without an oven
- Grow a veggie garden without water 

Sounds pretty ridiculous, right?

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/why-blogging-must-be-part-of-your-small-business-marketing-plan)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 10 November 2016 07:03:00

 Topics: [Small Business Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing), [Blogging](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/blogging), [Get Found](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-found), [Marketing Pan](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-pan)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/BLOG_IMAGES/marketing_priorities.png)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-simple-marketing-strategies-to-help-small-business-get-results)

## [5 Simple Marketing Strategies To Help Small Business Get Results](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-simple-marketing-strategies-to-help-small-business-get-results)

A new survey has revealed that Australian small businesses are still grappling with the best ways to market their business and generate new leads.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-simple-marketing-strategies-to-help-small-business-get-results)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 29 September 2016 07:02:00

 Topics: [Small Business Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing), [Marketing Strategies](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-strategies)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/BLOG_IMAGES/Blogging_long.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/honestly-how-does-blogging-help-with-small-business-marketing)

## [Honestly, How Does Blogging Help With Small Business Marketing?](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/honestly-how-does-blogging-help-with-small-business-marketing)

On 17 December 1997, science fiction and literary enthusiast Jorn Barger sat down at his computer and retitled his online diary – a collection of his musings covering everything from AI to James Joyce – to ‘weblog’. It was a blend word combining the phrase ‘logging the web’.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/honestly-how-does-blogging-help-with-small-business-marketing)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 22 September 2016 07:02:00

 Topics: [Small Business Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing), [Blogging](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/blogging), [Get Found](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-found)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/bigstock-Business-Concept-Of-Attract-C-68034244.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/can-inbound-marketing-really-help-your-small-business-get-found)

## [Can Inbound Marketing Really Help Your Small Business Get Found?](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/can-inbound-marketing-really-help-your-small-business-get-found)

If you run a small business, you’re well aware of the constant work it takes to generate leads, close customers, attract new customers and keep existing ones happy. It’s a perpetual challenge, not made easier by fluctuating economic conditions and changing consumer attitudes. And it’s not doing much for small business confidence.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/can-inbound-marketing-really-help-your-small-business-get-found)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 11 August 2016 16:00:00

 Topics: [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing), [Small Business Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing), [Get Found](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-found)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/TIMCO_image_Contentpublish.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-things-every-small-business-should-know-about-publishing-online-content)

## [6 Things Every Small Business Should Know About Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-things-every-small-business-should-know-about-publishing-online-content)

To thrive in today’s competitive environment, small businesses are experimenting with content and various publishing platforms to find new ways to get ahead. With more creative tools available than ever before – small business owners face a complex environment of opportunities and challenges. 

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-things-every-small-business-should-know-about-publishing-online-content)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 05 August 2016 07:00:00

 Topics: [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [Small Business Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/bigstock-Businessman-Pushing-Button-Pub-70672729.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-choose-the-right-publishing-platform-for-your-small-business)

## [How To Choose The Right Publishing Platform For Your Small Business](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-choose-the-right-publishing-platform-for-your-small-business)

The rapid growth in online usage has presented small businesses with a dizzying number of new platforms and avenues to reach their customers. It seems that anyone with an internet connection can potentially reach millions of people. But where should you channel your content marketing efforts?

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-choose-the-right-publishing-platform-for-your-small-business)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 28 July 2016 07:00:00

 Topics: [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [Small Business Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/bigstock-Mobile-marketing-and-online-st-82852280.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/consumer-habits-are-changing-5-ways-small-business-marketing-can-keep-up)

## [Consumer Habits Are Changing: 5 Ways Small Business Marketing Can Keep Up](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/consumer-habits-are-changing-5-ways-small-business-marketing-can-keep-up)

With consumer habits changing rapidly, how should marketers adapt their efforts and content in order to get maximum value for effort? If customers and audiences have moved on to new platforms and new ways of consuming information, how do we recapture their attention?

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/consumer-habits-are-changing-5-ways-small-business-marketing-can-keep-up)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 21 July 2016 07:00:00

 Topics: [Small Business Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing), [Small Business Marketing Guide](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing-guide)

[All posts](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/all) [Next](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing/page/2)

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- [Inbound Marketing Book (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-book)
- [Inbound Marketing Philosophy (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-philosophy)
- [Inbound Marketing ebooks (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-ebooks)
- [Introduction To Inbound Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/introduction-to-inbound-marketing)
- [Lovable Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lovable-marketing)
- [Marketing Blueprint (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-blueprint)
- [Marketing Pan (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-pan)
- [Marketing Plan (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-plan)
- [Marketing Tactics (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-tactics)
- [Marketing and IT (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-and-it)
- [Modern Buyer (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/modern-buyer)
- [Omni-Channel (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/omni-channel)
- [Online Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/online-marketing)
- [Outbound Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/outbound-marketing)
- [Real Time Marketing and PR (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/real-time-marketing-and-pr)
- [SOIM2013 (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/soim2013)
- [Sales Process (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-process)
- [Smart Content (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/smart-content)
- [Social Selling (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/social-selling)
- [Twitter (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/twitter)
- [Video Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/video-marketing)
- [buyer jouney (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-jouney)
- [eBook (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/ebook)
- [inbound marketing workshop (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-workshop)

see all

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