Making sense of the torrent of social media commentary has been likened to ‘drinking from a waterfall’.
It’s a powerful mental image and a fairly apt description of the challenge facing marketers and small businesses that are trying to convert social media tracking and big data into real insights and solutions for their business.
Last week we discussed Social Selling, this week let’s talk about its cousin, Social Listening – a far more strategic and sustainable way to use social media to make your business more effective and responsive.
Topics: Social Media Marketing
It’s a conundrum that can be the difference between profit and loss for small businesses: which social media platform should I focus my efforts on?
Topics: Social Media Marketing, Buyer Persona, Social Media, Get Found
