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Inbound Marketing Blog

How to Get Found Using HubSpot Marketing and Sales Software

 

Did you know Google processes over 40,000 search queries every second on average? This is over 3.5 billion searches per day? Google is also the go-to search engine for online shopping, with 81% of online shoppers turning to Google when they’re looking for a new product or service. What does this mean for your business? It means that without some form of presence on Google, your business is not doing nearly as well as it could be. So how can you ensure your organisation has an online presence? You optimise your website content, also known as SEO or ‘Search Engine Optimisation’. SEO may seem overwhelming because its rules and algorithms are constantly changing. The good news? You don’t have to try stay on top of SEO all by yourself, not when you’re using the right tools. HubSpot’s software has an integrated sales and marketing tool to help you stay on top of SEO’s latest and best practices. The purpose of this article is to share with you the importance of SEO, and how HubSpot’s marketing software can help your business get found online.

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Posted by Stacie Chalmers 04 October 2018 10:12:00

Topics: Get Found, SEO

What’s a HubSpot Partner and How Will It Help Me Increase My Sales?

 

‘What’s a HubSpot partner?’ and ‘How will it help me increase sales?’ are both common questions asked by SMEs who are looking to grow their businesses and are thinking about outsourcing their marketing efforts. Basically, HubSpot’s Agency Partner Program helps agencies deliver effective inbound marketing and sales services through training and support for their clients. Okay, but what does this mean? Essentially, it means whenever an organisation engages a HubSpot Partner to help them with marketing or sales for their business, they can be confident they are educated and certified in the latest marketing and sales tactics that get results. 

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Posted by Stacie Chalmers 09 August 2018 10:04:00

Topics: Get Found, Hubspot Partner

How HubSpot Marketing Software is Helping SMEs ‘Get Found’

 

As a small to medium sized business, it’s safe to say one of your major marketing goals is to ‘get found’ or ‘attract’ people who are likely to buy from you, right? Attracting buyers is the first stage of the inbound marketing methodology, which we often talk about on this blog. Inbound marketing focuses on customer-centric marketing, or, marketing content that appeals to your ideal buyer by addressing their challenges and pain points. Yet how do you actually ‘get found’ by people who are likely to buy from your organisation?

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Posted by Stacie Chalmers 14 June 2018 10:09:00

Topics: Hubspot, Get Found

5 Effective Inbound Marketing Techniques to Help Your Business Get Found

 

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Posted by Stacie Chalmers 25 January 2018 07:08:00

Topics: Get Found, Social Media

The Ultimate Guide to Help Small Business Get Found Online

 

 

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Posted by Stacie Chalmers 02 November 2017 07:09:00

Topics: Get Found, Buyer Persona, SEO, Social Media, Blogging

How to Grow Your Website Traffic with These Easy Tips

 

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Posted by Stacie Chalmers 29 June 2017 07:07:00

Topics: Get Found

Social Media Tips To Help Small Businesses Increase Traffic

 

As a small business owner, you already know that social media is a great tool to drive more traffic to your website, but are you struggling to see it work for your business?

Take a look at our tips below to discover how you can use social media to drive more people to your website.

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Posted by Stacie Chalmers 24 November 2016 13:01:00

Topics: Get Found, Social Media

Long Form Content Ideas To Help Small Business With Inbound Marketing

Blogging, social media platforms and sending out the occasional informative emails are fundamental to your inbound marketing strategy. But have you ever considered adding long-form content to the mix?

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Posted by Stacie Chalmers 17 November 2016 07:01:00

Topics: Content Marketing, Get Found, Small Business Marketing

Why Blogging Must Be Part of Your Small Business Marketing Plan

 

I’d like you to imagine any one of the following scenarios and consider how likely you’d be to attempt them:

  • Build a house without nails
  • Run a marathon without shoes
  • Bake a cake without an oven
  • Grow a veggie garden without water 

Sounds pretty ridiculous, right?

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Posted by Stacie Chalmers 10 November 2016 07:03:00

Topics: Small Business Marketing, Marketing Pan, Blogging, Get Found

Updated SEO Tactics To Help Small Business Get Found Online

“It is not the job of search engine optimisation to make a pig fly. It is the job of the SEO to genetically re-engineer the website so that the pig becomes an eagle.” – Bruce Clay 

If creating a great website is like building a road, then Search Engine Optimisation (SEO) is the map; it points you in the right direction and is an essential tool in getting you to your destination.

SEO is a set of techniques that make it easier for search engines to find, include, categorise and rank your web content.

Rather than being an after-thought, effective SEO needs to be part of your core marketing strategy. When done correctly it not only attracts more visitors to your website, but it attracts the right kind of visitors: people who are already looking for your products and services and are more likely to be converted in qualified sales leads.

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Posted by Stacie Chalmers 03 November 2016 07:02:00

Topics: SEO, Get Found

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