Digital marketing strategies and tactics seem to be changing weekly – or so it feels. And for marketers trying to stay up to date with technology it can be time consuming and confusing.
SEO has traditionally been an important strategy for marketers to drive more traffic to their website. Tactics associated with SEO are largely driven by Google’s algorithm. And as Google releases changes to their algorithm marketers are quick to respond by changing tactics. What may work one year, will not necessary work the following year, as people try to trick search engines, and Google gets smarter at penalizing them.