Inbound Marketing Blog

Are you wondering how to convert more website visitors into qualified leads?

Is your website generating qualified leads for your business? If you're not happy with the volume or quality of the leads your website is producing then this article is for you.

Last week I wrote an article titled the 7 steps to help you write website content your prospects will love, the purpose of that article is to help you write website content to drive more qualified prospects to your site. The purpose of this article is to help you turn those prospects into leads.

Are you struggling to write content to publish on your website? Or, do you know what information you need to publish but you're just not sure how to write it in a way that will make sense to your prospects?

One of the most common mistakes so many businesses make, is they build their website based on what they do, rather than how they help. Remember this key point when writing any content for marketing purposes...

I spent some time this week researching ideas for my husband’s 40^th, and the majority of the sites I visited did not deliver the information I was looking for – so I left!

From the recent webinars and research Ive been involved with, 2010 appears to be the year of the website redesign. If you're planning on a new website or a redesign in 2010 it's important to think about why? What are your objectives, what do you hope to achieve? Don't lose site of the fact that you're in business to make money, not to have the best looking website. Research shows that a good looking website doesn't equate to more traffic or more leads.

The most overlooked marketing tool that (almost) every business has is their website.  I continue to meet many business owners, especially in small business, who have a misunderstanding about the purpose of their website, and as a result aren't seeing the results they should and can get.

I find so many business owners, especially in small business, have a misconception about the ‘true' purpose of their website and therefore, aren't getting the most value out of their website. The most overlooked marketing tool that (almost) every business has is their website. Many business owners, when they start, set up a website because it's what is expected nowadays. Your prospects expect to find you on line and it's where your competitors are, so of course you need a website if you want people to take you seriously.