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Inbound Marketing Blog

Need More Leads From Your Website? Publish Offers They Can’t Ignore

Before we talk any more about Inbound Marketing, I need to ask you a question: Is your website your star marketer? I mean, sure it ranks high in Google, features a nice design and is mobile responsive. But does it convert visitors into leads? Or is it sitting on the online shelf, collecting virtual dust?

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Posted by Stacie Chalmers 23 February 2016 07:00:00

Topics: Lead Generation, Buyer Personas, Website

9 Tips To Increase Lead Conversions On Your Website

Are you wondering how to convert more website visitors into qualified leads?

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Posted by Stacie Chalmers 11 July 2012 10:36:00

Topics: Lead Generation, Landing Pages, Website

13 Steps To Help You Write Website Content To Increase Leads

Is your website generating qualified leads for your business? If you're not happy with the volume or quality of the leads your website is producing then this article is for you.

Last week I wrote an article titled the 7 steps to help you write website content your prospects will love, the purpose of that article is to help you write website content to drive more qualified prospects to your site. The purpose of this article is to help you turn those prospects into leads.

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Posted by Stacie Chalmers 20 June 2012 10:49:00

Topics: Lead Generation, Website

7 Steps To Help You Write Website Content Your Prospects Will Love

Are you struggling to write content to publish on your website? Or, do you know what information you need to publish but you're just not sure how to write it in a way that will make sense to your prospects?

One of the most common mistakes so many businesses make, is they build their website based on what they do, rather than how they help. Remember this key point when writing any content for marketing purposes...

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Posted by Stacie Chalmers 13 June 2012 15:27:00

Topics: Website

Stop Losing Leads! Learn my 4 C's for Website Marketing Success

I spent some time this week researching ideas for my husband’s 40th, and the majority of the sites I visited did not deliver the information I was looking for – so I left!

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Posted by Stacie Chalmers 11 January 2011 01:00:00

Topics: Lead Generation, Website

12 Inbound Marketing Tips To Discuss With A Web Expert Before...

Hiring a web expert? Below are 12 things to discuss with your web expert before making a decision.

From the recent webinars and research Ive been involved with, 2010 appears to be the year of the website redesign. If you're planning on a new website or a redesign in 2010 it's important to think about why? What are your objectives, what do you hope to achieve? Don't lose site of the fact that you're in business to make money, not to have the best looking website. Research shows that a good looking website doesn't equate to more traffic or more leads.

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Posted by Stacie Chalmers 03 February 2010 14:02:00

Topics: SEO, Website

Inbound Marketing: How to convert website visitors

The most overlooked marketing tool that (almost) every business has is their website.  I continue to meet many business owners, especially in small business, who have a misunderstanding about the purpose of their website, and as a result aren't seeing the results they should and can get.

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Posted by Stacie Chalmers 20 January 2010 02:40:00

Topics: SEO, Lead Generation, Website

5 Inbound Marketing Tips To Generate Leads From Your Website

I find so many business owners, especially in small business, have a misconception about the ‘true' purpose of their website and therefore, aren't getting the most value out of their website. The most overlooked marketing tool that (almost) every business has is their website. Many business owners, when they start, set up a website because it's what is expected nowadays. Your prospects expect to find you on line and it's where your competitors are, so of course you need a website if you want people to take you seriously.

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Posted by Stacie Chalmers 16 July 2009 03:33:00

Topics: Lead Generation, Website

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