Are you overwhelmed, or even confused about how to best market your business in the ever changing digital world? With the internet and social media changing the way people buy, organisations need to change the way they market if they’re serious about building a profitable business that will stand the test of time. The purpose of this article is to educate business owners and marketers how to develop a marketing plan that will help them build a profitable business for the future. So here are my 7 steps to developing a marketing blueprint for your organisation.
Earlier this year in October, I found myself standing on a golf course for the very first time. I’ve been talking about learning how to play golf as part of my “semi retirement” plan for a while now, and with no plans to retire or semi retire any time soon, I was learning how to play the sport sooner than expected. Another thing I didn’t expect were the lessons about business, marketing and sales I would learn from golf. I know, it sounds like a weird parallel, but hear me out.