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Inbound Marketing Blog

Small Business' Guide To Marketing Success With Content Mapping

Content is one of the most important foundations of your marketing strategy, if not the most important. An effective marketing strategy is built on publishing valuable content, content that meets the wants and needs of your buyers. People are looking for content that is specific to them and answers the very questions they seek answers to. But how do you know what those questions are? How do you know what your content should be about? While it might seem like a big task, there are methods that can help you. For example, content mapping.

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Posted by Stacie Chalmers 15 July 2020 12:15:00

Topics: Content Marketing, Content Strategy, Content Mapping

Content Strategy Hack: How To Repurpose Your Content

Creating content can be a daunting task. However, content is key when it comes to the buyer’s journey, and ultimately, the success of your marketing. An effective content strategy starts with knowing the purpose of your marketing, understanding your customers, and how they buy. Once you understand your buyers, the questions they’re asking and the type of information they’re looking for, you can begin to build out a list of topics and questions your content needs to answer. The next step is to plan how that content will take shape – that is – the format. Perhaps one of the best tips I can give you when it comes to creating content is start by creating one piece of content, and repurpose it in different ways.

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Posted by Stacie Chalmers 30 June 2020 15:15:00

Topics: Content Marketing, Content Strategy

How to Create a Winning Content Strategy [with TEMPLATES]

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Posted by Stacie Chalmers 03 May 2018 10:06:00

Topics: Content Marketing, Buyers' Journey, Content Strategy

Why Having a Content Strategy is Important for Your Small Business


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Posted by Stacie Chalmers 19 April 2018 10:17:00

Topics: Content Marketing, Content Strategy

A Roundup of All the Thing We Learned About Inbound Marketing in 2017


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Posted by Stacie Chalmers 21 December 2017 07:03:00

Topics: Content Marketing, SEO, Buyer Persona, Marketing Automation, Social Media, Mobile Marketing

The Ultimate Guide to Publishing Content Your Buyers Will Love

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Posted by Stacie Chalmers 26 October 2017 07:07:00

Topics: Content Marketing, Buyer Persona, Buyers' Journey

Content Amplification: Top Tips for Getting Your Content Seen

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Posted by Stacie Chalmers 19 October 2017 07:01:00

Topics: Content Marketing

Christmas Themed Inbound Tactics To Celebrate The Festive Season


December is a month filled with joy and…deadlines, especially if you’re a marketer. We know the struggle all too well: each year you strive to deliver a Christmas themed campaign that will wow everyone to give your customers a little bit of Christmas cheer.

However, inspiration doesn’t always follow Santa’s predictable schedule. If you’re strapped for festive Inbound tactics that will delight your customers and leads here are some suggestions that will make them feel like Christmas has come early.

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Posted by Stacie Chalmers 22 December 2016 07:03:00

Topics: Content Marketing, Buyer Persona

Long Form Content Ideas To Help Small Business With Inbound Marketing

Blogging, social media platforms and sending out the occasional informative emails are fundamental to your inbound marketing strategy. But have you ever considered adding long-form content to the mix?

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Posted by Stacie Chalmers 17 November 2016 07:01:00

Topics: Content Marketing, Small Business Marketing, Get Found

6 Inbound Marketing Tips To Help Marketers Get More Customers Online

“Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic.” – Adam Audette

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Posted by Stacie Chalmers 15 September 2016 07:00:00

Topics: Content Marketing, Buyer Persona, Online Marketing, Get Customers

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