Content is one of the most important foundations of your marketing strategy, if not the most important. An effective marketing strategy is built on publishing valuable content, content that meets the wants and needs of your buyers. People are looking for content that is specific to them and answers the very questions they seek answers to. But how do you know what those questions are? How do you know what your content should be about? While it might seem like a big task, there are methods that can help you. For example, content mapping.
Creating content can be a daunting task. However, content is key when it comes to the buyer’s journey, and ultimately, the success of your marketing. An effective content strategy starts with knowing the purpose of your marketing, understanding your customers, and how they buy. Once you understand your buyers, the questions they’re asking and the type of information they’re looking for, you can begin to build out a list of topics and questions your content needs to answer. The next step is to plan how that content will take shape – that is – the format. Perhaps one of the best tips I can give you when it comes to creating content is start by creating one piece of content, and repurpose it in different ways.
Topics: Content Marketing, Content Strategy
Topics: Content Marketing, SEO, Buyer Persona, Marketing Automation, Social Media, Mobile Marketing
December is a month filled with joy and…deadlines, especially if you’re a marketer. We know the struggle all too well: each year you strive to deliver a Christmas themed campaign that will wow everyone to give your customers a little bit of Christmas cheer.
However, inspiration doesn’t always follow Santa’s predictable schedule. If you’re strapped for festive Inbound tactics that will delight your customers and leads here are some suggestions that will make them feel like Christmas has come early.
Topics: Content Marketing, Buyer Persona
Blogging, social media platforms and sending out the occasional informative emails are fundamental to your inbound marketing strategy. But have you ever considered adding long-form content to the mix?
Topics: Content Marketing, Small Business Marketing, Get Found
“Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic.” – Adam Audette
Topics: Content Marketing, Buyer Persona, Online Marketing, Get Customers