These days, there is an abundance of content online, and it can be overwhelming for even the most prolific internet users among us. This content saturation, is making it harder for organisations to stand out from their competitors. In fact, recent research from BuzzSumo revealed that as a topic becomes more popular, there is often a massive increase in published content around that topic, which inevitably saturates the topic area and makes it harder to have your voice heard.
Read More
Topics:
Buyer Personas,
Buyers' Journey,
Content Strategy
Before we talk any more about Inbound Marketing, I need to ask you a question: Is your website your star marketer? I mean, sure it ranks high in Google, features a nice design and is mobile responsive. But does it convert visitors into leads? Or is it sitting on the online shelf, collecting virtual dust?
Read More
Topics:
Lead Generation,
Buyer Personas,
Website
It’s hard to believe, but another year has come to an end and many of us are settling on our New Year’s resolutions – the commitments we set out to achieve to make the next year even better than the last.
Read More
Topics:
Buyer Personas,
Inbound Culture,
New Year
We’ve all heard the saying, ‘know your customer’. It’s a cliché that’s as old as marketing itself, easy to dismiss as an ornament from a bygone era.
Perhaps the reason this saying still persists today is because it actually challenges us to accept a powerful truth. It’s my view that the sentiment of ‘know your customer’ offers us an inherent wisdom that’s central to marketing success.
Read More
Topics:
Buyer Personas
In my earlier post "Identifying Your Buyer Persona: 8 Questions You Must Ask", I outlined the steps involved in identifying your ideal customer and the factors that influence their buying criteria.
Read More
Topics:
Content Marketing,
Buyer Personas
The key to successful marketing is both staggeringly simple, and utterly complex: understanding your buyers.
Read More
Topics:
Content Marketing,
Buyer Personas
Is your content attracting people who are likely to buy from you? Is your content aligned with information they’re looking for at different stages of the buying process?
A challenge many small businesses face is publishing content their prospects are looking for online. Creating a buyer persona, a detailed description of someone who is likely to buy from you, will provide insight into what information your prospects are searching online.
Read More
Topics:
Content Marketing,
Buyer Personas
As a small business owner you understand that digital marketing is key to achieving your revenue goals in this digital era. You understand the importance of a website presence so your future customers can find you, and that you need to give people a reason to choose you and not your competition.
Read More
Topics:
Buyer Personas,
Buyer Persona
Marketing Profs recently released results from their 2013 Content Marketing Study. One point that stood out to me is the number one challenge for B2B marketers is producing enough content, rather than engaging content. Here are some other interesting quick stats to give this article some perspective:
Read More
Topics:
Content Marketing,
Buyer Personas