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Inbound Marketing Blog

How to Align Your Content Strategy with Your Customers' Buyer's Journey


These days, there is an abundance of content online, and it can be overwhelming for even the most prolific internet users among us. This content saturation, is making it harder for organisations to stand out from their competitors. In fact, recent research from BuzzSumo revealed that as a topic becomes more popular, there is often a massive increase in published content around that topic, which inevitably saturates the topic area and makes it harder to have your voice heard.

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Posted by Stacie Chalmers 26 July 2018 19:04:00

Topics: Buyer Personas, Buyers' Journey, Content Strategy

How to Increase Your Revenue From Existing Customers


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Posted by Stacie Chalmers 06 July 2017 07:02:00

Topics: Small Business Marketing, Buyer Personas, Get Customers

Need More Leads From Your Website? Publish Offers They Can’t Ignore

Before we talk any more about Inbound Marketing, I need to ask you a question: Is your website your star marketer? I mean, sure it ranks high in Google, features a nice design and is mobile responsive. But does it convert visitors into leads? Or is it sitting on the online shelf, collecting virtual dust?

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Posted by Stacie Chalmers 23 February 2016 07:00:00

Topics: Lead Generation, Buyer Personas, Website

New Year’s Resolutions That Will Take Your Marketing To The Next Level

It’s hard to believe, but another year has come to an end and many of us are settling on our New Year’s resolutions – the commitments we set out to achieve to make the next year even better than the last.
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Posted by Stacie Chalmers 31 December 2015 10:00:00

Topics: Buyer Personas, Inbound Culture, New Year

The Importance of Buyer Personas For Content Marketing Success

We’ve all heard the saying, ‘know your customer’. It’s a cliché that’s as old as marketing itself, easy to dismiss as an ornament from a bygone era.

Perhaps the reason this saying still persists today is because it actually challenges us to accept a powerful truth. It’s my view that the sentiment of ‘know your customer’ offers us an inherent wisdom that’s central to marketing success.

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Posted by Stacie Chalmers 26 November 2015 10:00:00

Topics: Buyer Personas

How To Align Content Marketing To Your Customers’ Buying Process

In my earlier post "Identifying Your Buyer Persona: 8 Questions You Must Ask", I outlined the steps involved in identifying your ideal customer and the factors that influence their buying criteria.

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Posted by Stacie Chalmers 29 October 2015 10:00:00

Topics: Content Marketing, Buyer Personas

Identifying Your Buyer Persona: 8 Questions You Must Ask

The key to successful marketing is both staggeringly simple, and utterly complex: understanding your buyers.
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Posted by Stacie Chalmers 22 October 2015 10:00:00

Topics: Content Marketing, Buyer Personas

Align Your Content To These 3 Stages Of The Buyers Journey To Boost Conversions

Is your content attracting people who are likely to buy from you? Is your content aligned with information they’re looking for at different stages of the buying process?

A challenge many small businesses face is publishing content their prospects are looking for online. Creating a buyer persona, a detailed description of someone who is likely to buy from you, will provide insight into what information your prospects are searching online.

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Posted by Stacie Chalmers 15 July 2015 10:00:00

Topics: Content Marketing, Buyer Personas

Improve Your Inbound Marketing With Content Your Buyer Personas Love

As a small business owner you understand that digital marketing is key to achieving your revenue goals in this digital era. You understand the importance of a website presence so your future customers can find you, and that you need to give people a reason to choose you and not your competition.

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Posted by Stacie Chalmers 01 July 2015 13:00:00

Topics: Buyer Personas, Buyer Persona

1 Very Important Tip To Help Small Business Succeed With Content Marketing

Marketing Profs recently released results from their 2013 Content Marketing Study. One point that stood out to me is the number one challenge for B2B marketers is producing enough content, rather than engaging content. Here are some other interesting quick stats to give this article some perspective:

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Posted by Stacie Chalmers 31 October 2012 08:04:00

Topics: Content Marketing, Buyer Personas

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