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Inbound Marketing Blog

Tools To Help Small Business Track And Measure Marketing ROI

Ask most marketers what part of their job sends a chill up their spine and they’ll invariably answer ‘Proving ROI’. 

Proving Return on Investment (ROI) is the metaphorical white whale for the modern marketer. Today’s campaigns oscillate between new and traditional mediums, spread via ever evolving and uncontrollable platforms, and incorporate both inbound and outbound methods.

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Posted by Stacie Chalmers 12 January 2017 07:03:00

Topics: Marketing ROI, Inbound Marketing Tools

Tricks Of The Trade: The Tools Used By Leading Inbound Marketers

In last week’s blog we looked at some of the best-in-class practices leading Inbound Marketers are using to drive their success. This week we’re going to examine the key tools they use to deliver their Inbound Strategies. 

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Posted by Stacie Chalmers 04 February 2016 10:00:00

Topics: Hubspot, Inbound Marketing Tools

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