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Inbound Marketing Blog

How to Map Content Your Buyers’ Journey in 5 Steps

Buyers today don’t have the time nor the interest to read through lots of information to find what they’re looking for. They expect an experience with your brand that is aligned with what they want. And they want to find that information easily, and quickly. 

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Posted by Stacie Chalmers 13 September 2018 11:44:00

Topics: Buyer Persona, Buyers' Journey, Content Strategy

The Importance of Understanding the Buyer’s Journey


We talk a lot about the buyer’s journey on the TIMCo blog. Why? Because understanding the buyer’s journey is vital when it comes to creating the framework of your content strategy. The buyer’s journey should underpin every aspect of your content strategy, and as a small to medium sized organisation, it’s essential you understand the journey your customers take when researching and buying your product or service. In this article, we are going to be talking in-depth about the importance of understanding the buyer’s journey and how once you do, your marketing efforts will be more successful than ever before.

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Posted by Stacie Chalmers 16 August 2018 10:27:00

Topics: Buyers' Journey, Content Strategy

How to Align Your Content Strategy with Your Customers' Buyer's Journey


These days, there is an abundance of content online, and it can be overwhelming for even the most prolific internet users among us. This content saturation, is making it harder for organisations to stand out from their competitors. In fact, recent research from BuzzSumo revealed that as a topic becomes more popular, there is often a massive increase in published content around that topic, which inevitably saturates the topic area and makes it harder to have your voice heard.

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Posted by Stacie Chalmers 26 July 2018 19:04:00

Topics: Buyer Personas, Buyers' Journey, Content Strategy

The 3 Steps to Better Understand Your Buyers’ Journey


The buyer’s journey. You’ve no doubt heard the term before, and perhaps it’s left you scratching your head asking, “What is this all-important buyer’s journey and how will it help my business?” Well, if you’re a small business owner who’s looking to grow your business, the buyer’s journey is what’s going to help you do just that, grow your business. These days, most of your customers will find the information they need to make a buying decision by themselves. So how do you make sure your organisation is what they decide on? You need to provide the information they are looking for at each stage of the buying process.

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Posted by Stacie Chalmers 19 July 2018 19:05:00

Topics: Buyers' Journey

How to Create a Winning Content Strategy [with TEMPLATES]

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Posted by Stacie Chalmers 03 May 2018 10:06:00

Topics: Content Marketing, Buyers' Journey, Content Strategy

The Ultimate Guide to Publishing Content Your Buyers Will Love

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Posted by Stacie Chalmers 26 October 2017 07:07:00

Topics: Content Marketing, Buyer Persona, Buyers' Journey

A Guide To Help Small Business Understand Their Modern Buyer


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Posted by Stacie Chalmers 28 September 2017 07:02:00

Topics: Buyers' Journey, Modern Buyer

Why Marketers Are Using Tech and Smart Content To Improve Customer Experience

I mentioned in last weeks article, how top marketers are prioritising the customer experience – focusing on the Customer Journey Strategy. In that article you can learn how to map content to each stage of the customer’s journey to ensure it is relevant to your buyers.

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Posted by Stacie Chalmers 20 April 2017 13:12:05

Topics: Buyers' Journey, Smart Content, Customer Journey Strategy

The Road To A Successful Customer Journey Starts With Content Mapping

Successful marketers know the key to getting results in the digital age is in connecting with their buyers at each stage of the customer journey. The State of Marketing 2016 study conducted by Salesforce revealed 88% of top marketers say a customer journey strategy is critical to the success of their overall marketing. The study also revealed that the top concern for high performing marketing teams this year is keeping pace with their customers. 

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Posted by Stacie Chalmers 13 April 2017 07:01:00

Topics: Buyer Persona, Buyers' Journey, Customer Journey Strategy

The Importance Of An Omni-Channel Experience For Your Customers

There’s no denying that technology plays an increasingly important role in our day-to-day lives. Already, it seems like the line between our online lives and our real lives are starting to blur. So what does this mean for you as a marketer or as a small business owner? It means you need to go ‘holistic’ – and by this we mean you need to adopt an omni-channel experience.

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Posted by Stacie Chalmers 08 April 2017 07:01:00

Topics: Buyer Persona, Buyers' Journey, Omni-Channel

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