Inbound Marketing Blog

If you take a look back over the TIMCo blog, you’ll see we talk a lot about the buyer’s journey. Why? Because understanding the buyer’s journey is key to a successful marketing strategy. The truth is, the buyer’s journey needs to underpin every aspect of your marketing strategy. In good times and challenging times, businesses need to be able to pivot and adapt to the world around them. After all, marketing is focused on what buyers are doing, and the journey they take to become a lifelong customer. If you’re unfamiliar with the buyer’s journey and how it will benefit your overall marketing strategy, fear not.  In this article, we are going to be dissecting the buyer’s journey and how to align your marketing to each stage. 

Are you overwhelmed, or even confused about how to best market your business in the ever changing digital world? With the internet and social media changing the way people buy, organisations need to change the way they market if they’re serious about building a profitable business that will stand the test of time.  The purpose of this article is to educate business owners and marketers how to develop a marketing plan that will help them build a profitable business for the future. So here are my 7 steps to developing a marketing blueprint for your organisation.

Buyers today don’t have the time nor the interest to read through lots of information to find what they’re looking for. They expect an experience with your brand that is aligned with what they want. And they want to find that information easily, and quickly. 

We talk a lot about the buyer’s journey on the TIMCo blog. Why? Because understanding the buyer’s journey is vital when it comes to creating the framework of your content strategy. The buyer’s journey should underpin every aspect of your content strategy, and as a small to medium sized organisation, it’s essential you understand the journey your customers take when researching and buying your product or service. In this article, we are going to be talking in-depth about the importance of understanding the buyer’s journey and how once you do, your marketing efforts will be more successful than ever before.

These days, there is an abundance of content online, and it can be overwhelming for even the most prolific internet users among us. This content saturation, is making it harder for organisations to stand out from their competitors. In fact, recent research from BuzzSumo revealed that as a topic becomes more popular, there is often a massive increase in published content around that topic, which inevitably saturates the topic area and makes it harder to have your voice heard.

The buyer’s journey. You’ve no doubt heard the term before, and perhaps it’s left you scratching your head asking, “What is this all-important buyer’s journey and how will it help my business?” Well, if you’re a small business owner who’s looking to grow your business, the buyer’s journey is what’s going to help you do just that, grow your business. These days, most of your customers will find the information they need to make a buying decision by themselves. So how do you make sure your organisation is what they decide on? You need to provide the information they are looking for at each stage of the buying process.

I mentioned in last weeks article, how top marketers are prioritising the customer experience – focusing on the Customer Journey Strategy. In that article you can learn how to map content to each stage of the customer’s journey to ensure it is relevant to your buyers.