Inbound Marketing Blog

When developing your content strategy, it is vital you understand the path your customers take towards conversion. If you don’t, you’re potentially missing out on countless conversions. Moreover, would you know if your marketing efforts are not in synchronicity with what’s important to your customers? Do you know how to fix it? In this article, I’m going to discuss how you can develop a data-driven customer journey to improve your marketing results and customer experience.

In recent times Social Media advertising has emerged as a powerful marketing force, particularly those backed by robust data and solid metrics. 

Predictive intelligence is no longer just a buzzword that appears in ‘a soon-to-be-trend’ article; it’s a reality and it’s here to make marketers more effective than ever before.

While the phrase may sound intimidating, once you get to know the ways in which it can help you, you’ll realise that it’s a must-have tool for the modern marketer. In fact, predictive intelligence can un-complicate your life by turning huge amounts of raw data into helpful insights that you can use to generate better and more effective campaigns. Let’s see how.

Fact: Big Data is Big Business. Conservative estimates say that in the space of two days, humans are now capable of producing the same amount of information that was generated from the dawn of time until 2003.

I read a sobering statistic this week. It initially shocked me, but as the surprise subsided it was replaced by a gentle acknowledgement that it’s a sign of the times:  

In a famous study conducted over the course of 20 years, political science writer and professor Philip E. Tetlock discovered that when it comes to intuition, the results are about as accurate as flipping a coin.

Data Driven Marketing has become something of a buzz term in the industry. It was once considered a phase, but with social listening, online surveys, consumer feedback, Google Analytics and Internet of Things generating an immense amount of information every day, data driven marketing is a concept that is here to stay.