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Inbound Marketing Blog

How to Get Found Using HubSpot Marketing and Sales Software


Did you know Google processes over 40,000 search queries every second on average? This is over 3.5 billion searches per day? Google is also the go-to search engine for online shopping, with 81% of online shoppers turning to Google when they’re looking for a new product or service. What does this mean for your business? It means that without some form of presence on Google, your business is not doing nearly as well as it could be. So how can you ensure your organisation has an online presence? You optimise your website content, also known as SEO or ‘Search Engine Optimisation’. SEO may seem overwhelming because its rules and algorithms are constantly changing. The good news? You don’t have to try stay on top of SEO all by yourself, not when you’re using the right tools. HubSpot’s software has an integrated sales and marketing tool to help you stay on top of SEO’s latest and best practices. The purpose of this article is to share with you the importance of SEO, and how HubSpot’s marketing software can help your business get found online.

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Posted by Stacie Chalmers 04 October 2018 10:12:00

Topics: SEO, Get Found

3 Reasons Why SEO Needs to Be Part of Your Content Strategy


Chances are, you’ve heard the notion (or perhaps you’ve read it on this blog) that ‘content is king’ when it comes to improving your organic reach and driving more traffic to your website. However, when quoting this marketing mantra, people tend to forget content’s partner in crime – SEO. 

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Posted by Stacie Chalmers 31 May 2018 10:03:00

Topics: SEO, Content Strategy

How HubSpot is Helping Small Businesses Win with SEO


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Posted by Stacie Chalmers 01 March 2018 06:03:00

Topics: Hubspot, SEO

A Roundup of All the Thing We Learned About Inbound Marketing in 2017


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Posted by Stacie Chalmers 21 December 2017 07:03:00

Topics: Content Marketing, SEO, Buyer Persona, Marketing Automation, Social Media, Mobile Marketing

The Ultimate Guide to Help Small Business Get Found Online



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Posted by Stacie Chalmers 02 November 2017 07:09:00

Topics: Blogging, SEO, Buyer Persona, Social Media, Get Found

A Guide to the Best Blogging Practices for SMEs

Anyone who knows a thing or two about modern marketing knows that content is, and always has been, king. 

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Posted by Stacie Chalmers 12 October 2017 07:01:00

Topics: Blogging, SEO, Buyer Persona

Simple SEO: An Easy SEO Strategy for SMEs


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Posted by Stacie Chalmers 05 October 2017 07:07:00

Topics: SEO, Buyer Persona

Updated SEO Tactics To Help Small Business Get Found Online

“It is not the job of search engine optimisation to make a pig fly. It is the job of the SEO to genetically re-engineer the website so that the pig becomes an eagle.” – Bruce Clay 

If creating a great website is like building a road, then Search Engine Optimisation (SEO) is the map; it points you in the right direction and is an essential tool in getting you to your destination.

SEO is a set of techniques that make it easier for search engines to find, include, categorise and rank your web content.

Rather than being an after-thought, effective SEO needs to be part of your core marketing strategy. When done correctly it not only attracts more visitors to your website, but it attracts the right kind of visitors: people who are already looking for your products and services and are more likely to be converted in qualified sales leads.

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Posted by Stacie Chalmers 03 November 2016 07:02:00

Topics: SEO, Get Found

How Do I Get My Small Business On The Front Page Of Google?

For small businesses, a top Google ranking is a major factor in getting found by prospective clients, and a driver of potential revenue. So I thought for today's article we would explore some of the practical things you can do to optimise your website and boost your search ranking results. 

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Posted by Stacie Chalmers 01 September 2016 07:00:00

Topics: SEO, Get Found

5 Fundamentals Of SEO To Help Small Business Increase Website Visits

Search Engine Optimisation, otherwise known as SEO, is the process of optimising your website and its content so it ranks highly in search engine results, for certain keywords and phrases. 

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Posted by Stacie Chalmers 14 November 2015 08:00:00

Topics: SEO

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