Creating content can be a daunting task. However, content is key when it comes to the buyer’s journey, and ultimately, the success of your marketing. An effective content strategy starts with knowing the purpose of your marketing, understanding your customers, and how they buy. Once you understand your buyers, the questions they’re asking and the type of information they’re looking for, you can begin to build out a list of topics and questions your content needs to answer. The next step is to plan how that content will take shape – that is – the format. Perhaps one of the best tips I can give you when it comes to creating content is start by creating one piece of content, and repurpose it in different ways.
If you take a look back over the TIMCo blog, you’ll see we talk a lot about the buyer’s journey. Why? Because understanding the buyer’s journey is key to a successful marketing strategy. The truth is, the buyer’s journey needs to underpin every aspect of your marketing strategy. In good times and challenging times, businesses need to be able to pivot and adapt to the world around them. After all, marketing is focused on what buyers are doing, and the journey they take to become a lifelong customer. If you’re unfamiliar with the buyer’s journey and how it will benefit your overall marketing strategy, fear not. In this article, we are going to be dissecting the buyer’s journey and how to align your marketing to each stage.
Whether the world of marketing is something new to you, or you’ve been in the game for some time now, chances are you have heard of buyer personas. In case you’re not overly familiar with the concept, here’s a quick explainer:
Topics: Buyer Persona
Are you overwhelmed, or even confused about how to best market your business in the ever changing digital world? With the internet and social media changing the way people buy, organisations need to change the way they market if they’re serious about building a profitable business that will stand the test of time. The purpose of this article is to educate business owners and marketers how to develop a marketing plan that will help them build a profitable business for the future. So here are my 7 steps to developing a marketing blueprint for your organisation.
Earlier this year in October, I found myself standing on a golf course for the very first time. I’ve been talking about learning how to play golf as part of my “semi retirement” plan for a while now, and with no plans to retire or semi retire any time soon, I was learning how to play the sport sooner than expected. Another thing I didn’t expect were the lessons about business, marketing and sales I would learn from golf. I know, it sounds like a weird parallel, but hear me out.
As a marketer, you no doubt put a lot of effort into your marketing strategy. It can be a relentless process sometimes, right? But the truth is, no matter how good your content is, or your visuals are, and no matter how much of your blood, sweat and tears you pour into your marketing strategy, there is one thing that is more important to the health and growth of your business than anything else. That one thing? The happiness of your customers. It’s astonishing just how deeply the success of your business depends on the voice of your current customers, the truth is, happy customers are your biggest drivers of new business.
What do we mean by the ‘future of sales’ and what exactly does it look like? Last Tuesday I attended the first SalesTribe meet up in Sydney, hosted at HubSpot (also known as SydSpot) As you may have guessed from the title of this article, it was all about “The Future of Sales”.
A challenge many business owners face when growing their business is how to increase revenue without increasing overheads and reducing profits; in other words how can you do more with less? In fact, sales productivity is the number one challenge for almost two-thirds of B2B organisations. The good news is there are steps you can take to increase your sales productivity. One way is through the use of sales automation. In this article, you will learn five ways you can use sales automation to your advantage to improve productivity and achieve your revenue and profit goals.
Hands up if you’ve ever scratched your head and said, “What on earth are buyer personas and how will they help my business?” I’m going to guess there are a lot of hands raised. If you are familiar with the world of marketing, chances are you’ve stumbled across the term buyer personas. Maybe you know what they are. Maybe you’ve already created one or two. Yet do you understand how buyer personas will help your business? It’s easy to jump on a marketing trend just because everyone else is doing it and is touting how amazing it’s been for their business. However, there’s a difference between doing what everyone else is doing and knowing why you’re doing it and how it will benefit your business. If you can tap into the ‘why’, you’re much more likely to be successful in your marketing endeavours. That’s why this article is dedicated to everyone and anyone who’s heard the term ‘buyer personas’ and is curious about how these fictitious characters will take your business to new heights.
Topics: Buyer Persona
Did you know Google processes over 40,000 search queries every second on average? This is over 3.5 billion searches per day? Google is also the go-to search engine for online shopping, with 81% of online shoppers turning to Google when they’re looking for a new product or service. What does this mean for your business? It means that without some form of presence on Google, your business is not doing nearly as well as it could be. So how can you ensure your organisation has an online presence? You optimise your website content, also known as SEO or ‘Search Engine Optimisation’. SEO may seem overwhelming because its rules and algorithms are constantly changing. The good news? You don’t have to try stay on top of SEO all by yourself, not when you’re using the right tools. HubSpot’s software has an integrated sales and marketing tool to help you stay on top of SEO’s latest and best practices. The purpose of this article is to share with you the importance of SEO, and how HubSpot’s marketing software can help your business get found online.