Did you know that aligning your sales and marketing can help your business become 67% better at closing deals? Or that companies with strong sales and marketing alignment achieve a 20% annual growth rate? There is countless research and data available that shows just how important and beneficial aligning your sales and marketing can be for your organisation, yet only 8% of companies have a strong alignment between their sales and marketing departments. The truth is, there is often a lot of internal miscommunication between sales and marketing, which results in lost leads and a loss of revenue. Yet when marketing and sales are aligned and work together, you’ll not only witness better communication within your organisation, but as data shows, you will also see an increase in sales. When attempting to align your sales and marketing team for the first time, it can be confusing and overwhelming. The purpose of this article is to educate you on the benefits of aligning your sales and marketing teams, and what you need to do to get your teams aligned.