---
title: Inbound Marketing Blog Australia - The Inbound Marketing Company | Content Strategy
description: Content Strategy | Get answers, tips and advice on marketing that works and grow your business
---

[![TIMCO](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/TIMCO_ASSETS/timco-logo.png?width=268&height=92&name=timco-logo.png "TIMCO")](https://www.theinboundmarketingcompany.com.au/)

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# Inbound Marketing Blog

[![](https://www.theinboundmarketingcompany.com.au/hubfs/small%20business%20guide%20to%20marketing%20success%20with%20content%20mapping.jpeg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/small-business-guide-to-marketing-success-with-content-mapping)

## [Small Business' Guide To Marketing Success With Content Mapping](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/small-business-guide-to-marketing-success-with-content-mapping)

Content is one of the most important foundations of your [marketing strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/content-strategy-hack-how-to-repurpose-your-content), if not *the* most important. An effective marketing strategy is built on publishing valuable content, content that meets the wants and needs of your buyers. People are looking for content that is specific to them and answers the very questions they seek answers to. But how do you know what those questions are? How do you know what your content should be about? While it might seem like a big task, there are methods that can help you. For example, content mapping.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/small-business-guide-to-marketing-success-with-content-mapping)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 15 July 2020 12:15:00

 Topics: [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy), [Content Mapping](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-mapping)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/how%20to%20repurpose%20content%20for%20content%20strategy.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/content-strategy-hack-how-to-repurpose-your-content)

## [Content Strategy Hack: How To Repurpose Your Content](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/content-strategy-hack-how-to-repurpose-your-content)

Creating content can be a daunting task. However, content is key when it comes to the [buyer’s journey](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/learn-why-your-buyers-journey-is-key-to-marketing-strategy-success), and ultimately, the success of your marketing. An [effective content strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/why-the-buyer-persona-is-a-key-element-of-your-marketing-strategy-1)starts with knowing the purpose of your marketing, understanding your customers, and how they buy. Once you understand your buyers, the questions they’re asking and the type of information they’re looking for, you can begin to build out a list of topics and questions your content needs to answer. The next step is to plan how that content will take shape – that is – the format. Perhaps one of the best tips I can give you when it comes to creating content is start by creating one piece of content, and repurpose it in different ways.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/content-strategy-hack-how-to-repurpose-your-content)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 30 June 2020 15:15:00

 Topics: [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog-4.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-tips-to-help-small-businesses-develop-an-effective-content-strategy)

## [5 Tips to Help Small Businesses Develop an Effective Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-tips-to-help-small-businesses-develop-an-effective-content-strategy)

 

Online search has undoubtedly transformed the marketing game. These days, consumers have more information at their fingertips than ever before. It wasn’t that long ago that buyers relied purely on your sales team to learn about your product or service, however, this is no longer the case. Today’s buyers can find everything they need to know about your organisation online, including features, ratings, prices, reviews and competing products or services. It goes without saying that the buying process has completely changed, and the power has shifted from the sales person to the buyer.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-tips-to-help-small-businesses-develop-an-effective-content-strategy)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 20 September 2018 10:01:00

 Topics: [Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/customer%20journey.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-map-content-your-buyers-journey-in-5-steps)

## [How to Map Content Your Buyers’ Journey in 5 Steps](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-map-content-your-buyers-journey-in-5-steps)

Buyers today don’t have the time nor the interest to read through lots of information to find what they’re looking for. They expect an experience with your brand that is aligned with what they want. And they want to find that information easily, and quickly. 

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-map-content-your-buyers-journey-in-5-steps)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 13 September 2018 11:44:00

 Topics: [Buyer Persona](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-persona), [Buyers' Journey](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyers-journey), [Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog-1.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-create-a-content-strategy-template)

## [How to Create a Content Strategy Template](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-create-a-content-strategy-template)

 

Content marketing is big business for SMEs. Did you know that [content marketing](https://www.theinboundmarketingcompany.com.au/content-strategy) generates [more than three times as many leads](https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/) as outbound marketing, and costs 62% less? Content marketing is crucial for organisations who are looking to get more leads, boost sales and grow their business. Whether you’ve already jumped on the content marketing bandwagon or you’re just starting out, it is never a bad idea to revisit your content strategy. The thing about content strategies is that they should be dynamic; they should change and grow as your business changes and grows. If you’ve never created a content strategy template or are looking to update your content strategy template, you’ve come to the right place. In this article, I will be showing you how to create a winning content strategy template that can easily be updated and grow with your organisation.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-create-a-content-strategy-template)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 23 August 2018 10:19:00

 Topics: [Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/buyers%20journey.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/the-importance-of-understanding-the-buyers-journey)

## [The Importance of Understanding the Buyer’s Journey](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/the-importance-of-understanding-the-buyers-journey)

 

We talk a lot about [the buyer’s journey](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyers-journey) on the TIMCo blog. Why? Because understanding the buyer’s journey is vital when it comes to creating the framework of your [content strategy](https://www.theinboundmarketingcompany.com.au/content-strategy). The buyer’s journey should underpin every aspect of your content strategy, and as a small to medium sized organisation, it’s essential you understand the journey your customers take when researching and buying your product or service. In this article, we are going to be talking in-depth about the importance of understanding the buyer’s journey and how once you do, your marketing efforts will be more successful than ever before.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/the-importance-of-understanding-the-buyers-journey)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 16 August 2018 10:27:00

 Topics: [Buyers' Journey](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyers-journey), [Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20jul%2026.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-align-your-content-strategy-with-your-customers-buyers-journey)

## [How to Align Your Content Strategy with Your Customers' Buyer's Journey](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-align-your-content-strategy-with-your-customers-buyers-journey)

These days, there is an abundance of content online, and it can be overwhelming for even the most prolific internet users among us. This content saturation, is making it harder for organisations to stand out from their competitors. In fact, [recent research from BuzzSumo](http://buzzsumo.com/blog/content-trends-2018/#gs.pVQKbEU) revealed that as a topic becomes more popular, there is often a massive increase in published content around that topic, which inevitably saturates the topic area and makes it harder to have your voice heard.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-align-your-content-strategy-with-your-customers-buyers-journey)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 26 July 2018 19:04:00

 Topics: [Buyer Personas](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-personas), [Buyers' Journey](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyers-journey), [Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20jun%2024.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-effective-lead-generating-ideas-for-your-content-marketing-strategy)

## [3 Effective Lead-Generating Ideas for Your Content Marketing Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-effective-lead-generating-ideas-for-your-content-marketing-strategy)

 

Do you feel confused and overwhelmed when trying to think of effective ways to generate leads for your business? As Google continues to [frequently update its algorithm](https://searchengineland.com/google-confirms-rolling-out-a-broad-core-search-algorithm-update-earlier-week-296600), one thing has always remained steadfast: content is king. Organisations that rely on ranking high in a Google search for their marketing must offer fresh, relevant and valuable content. But what if you have great content but you’re still struggling get leads? An effective [content strategy](https://www.theinboundmarketingcompany.com.au/content-strategy) will do more than just attract buyers to your brand, it should also include compelling offers that will convert people from a website visitor into a qualified lead. 

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-effective-lead-generating-ideas-for-your-content-marketing-strategy)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 28 June 2018 10:03:00

 Topics: [Lead Generation](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lead-generation), [Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20may%2031.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-reasons-why-seo-needs-to-be-part-of-your-content-strategy)

## [3 Reasons Why SEO Needs to Be Part of Your Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-reasons-why-seo-needs-to-be-part-of-your-content-strategy)

 

Chances are, you’ve heard the notion (or perhaps you’ve [read it](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/a-guide-to-the-best-blogging-practices-for-smes) on this blog) that ‘content is king’ when it comes to improving your organic reach and driving more traffic to your website. However, when quoting this marketing mantra, people tend to forget content’s partner in crime – SEO. 

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-reasons-why-seo-needs-to-be-part-of-your-content-strategy)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 31 May 2018 10:03:00

 Topics: [SEO](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/seo), [Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20may%206.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-ways-inbound-marketing-will-help-you-close-more-customers)

## [3 Ways Inbound Marketing Will Help You Close More Customers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-ways-inbound-marketing-will-help-you-close-more-customers)

 

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-ways-inbound-marketing-will-help-you-close-more-customers)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 10 May 2018 10:05:00

 Topics: [Sales Enablement](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-enablement), [Get Customers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-customers), [Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy)

[All posts](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/all) [Next](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy/page/2)

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- [Inbound Marketing ebooks (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-ebooks)
- [Introduction To Inbound Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/introduction-to-inbound-marketing)
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- [Marketing Plan (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-plan)
- [Marketing Tactics (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-tactics)
- [Marketing and IT (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-and-it)
- [Modern Buyer (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/modern-buyer)
- [Omni-Channel (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/omni-channel)
- [Online Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/online-marketing)
- [Outbound Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/outbound-marketing)
- [Real Time Marketing and PR (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/real-time-marketing-and-pr)
- [SOIM2013 (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/soim2013)
- [Sales Process (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-process)
- [Smart Content (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/smart-content)
- [Social Selling (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/social-selling)
- [Twitter (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/twitter)
- [Video Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/video-marketing)
- [buyer jouney (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-jouney)
- [eBook (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/ebook)
- [inbound marketing workshop (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-workshop)

see all

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