Content is one of the most important foundations of your marketing strategy, if not the most important. An effective marketing strategy is built on publishing valuable content, content that meets the wants and needs of your buyers. People are looking for content that is specific to them and answers the very questions they seek answers to. But how do you know what those questions are? How do you know what your content should be about? While it might seem like a big task, there are methods that can help you. For example, content mapping.
Creating content can be a daunting task. However, content is key when it comes to the buyer’s journey, and ultimately, the success of your marketing. An effective content strategy starts with knowing the purpose of your marketing, understanding your customers, and how they buy. Once you understand your buyers, the questions they’re asking and the type of information they’re looking for, you can begin to build out a list of topics and questions your content needs to answer. The next step is to plan how that content will take shape – that is – the format. Perhaps one of the best tips I can give you when it comes to creating content is start by creating one piece of content, and repurpose it in different ways.
Online search has undoubtedly transformed the marketing game. These days, consumers have more information at their fingertips than ever before. It wasn’t that long ago that buyers relied purely on your sales team to learn about your product or service, however, this is no longer the case. Today’s buyers can find everything they need to know about your organisation online, including features, ratings, prices, reviews and competing products or services. It goes without saying that the buying process has completely changed, and the power has shifted from the sales person to the buyer.
Topics: Content Strategy
Buyers today don’t have the time nor the interest to read through lots of information to find what they’re looking for. They expect an experience with your brand that is aligned with what they want. And they want to find that information easily, and quickly.
Content marketing is big business for SMEs. Did you know that content marketing generates more than three times as many leads as outbound marketing, and costs 62% less? Content marketing is crucial for organisations who are looking to get more leads, boost sales and grow their business. Whether you’ve already jumped on the content marketing bandwagon or you’re just starting out, it is never a bad idea to revisit your content strategy. The thing about content strategies is that they should be dynamic; they should change and grow as your business changes and grows. If you’ve never created a content strategy template or are looking to update your content strategy template, you’ve come to the right place. In this article, I will be showing you how to create a winning content strategy template that can easily be updated and grow with your organisation.
Topics: Content Strategy
We talk a lot about the buyer’s journey on the TIMCo blog. Why? Because understanding the buyer’s journey is vital when it comes to creating the framework of your content strategy. The buyer’s journey should underpin every aspect of your content strategy, and as a small to medium sized organisation, it’s essential you understand the journey your customers take when researching and buying your product or service. In this article, we are going to be talking in-depth about the importance of understanding the buyer’s journey and how once you do, your marketing efforts will be more successful than ever before.
These days, there is an abundance of content online, and it can be overwhelming for even the most prolific internet users among us. This content saturation, is making it harder for organisations to stand out from their competitors. In fact, recent research from BuzzSumo revealed that as a topic becomes more popular, there is often a massive increase in published content around that topic, which inevitably saturates the topic area and makes it harder to have your voice heard.
Do you feel confused and overwhelmed when trying to think of effective ways to generate leads for your business? As Google continues to frequently update its algorithm, one thing has always remained steadfast: content is king. Organisations that rely on ranking high in a Google search for their marketing must offer fresh, relevant and valuable content. But what if you have great content but you’re still struggling get leads? An effective content strategy will do more than just attract buyers to your brand, it should also include compelling offers that will convert people from a website visitor into a qualified lead.
Chances are, you’ve heard the notion (or perhaps you’ve read it on this blog) that ‘content is king’ when it comes to improving your organic reach and driving more traffic to your website. However, when quoting this marketing mantra, people tend to forget content’s partner in crime – SEO.