Knowledge is Power! If you don’t know where your leads and customers are coming from, you can't improve your marketing ROI (return on investment).
Analyzing your marketing results is a crucial step in effective marketing, one many small business owners don’t spend time on – and as a result they end up investing too much money with a poor marketing ROI.
Topics: Inbound Marketing, Hubspot, Inbound Marketing Methodology, Marketing ROI
Recently I wrote an article called 5 Steps To Getting Found Online. The purpose of that article was to help business owners and marketers understand that there are specific tactics they 'must' implement if they want their website to work for them. By "work for them" I mean more than just show up on Google's front page, but to actually attract qualified traffic to their website, and keep them on their site. To learn more read the article here: 5 Steps To Getting Found Online: The Inbound Marketing Methodology
Topics: Lead Generation, Inbound Marketing Methodology, Marketing Automation
When your target market is looking - make it easy for them to find your company (not the competition), when and where and they are looking.
Topics: Inbound Marketing Methodology
