--- title: Inbound Marketing Blog Australia - The Inbound Marketing Company | Inbound Experience description: Inbound Experience | Get answers, tips and advice on marketing that works and grow your business --- [![TIMCO](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/TIMCO_ASSETS/timco-logo.png?width=268&height=92&name=timco-logo.png "TIMCO")](https://www.theinboundmarketingcompany.com.au/) - [About](https://www.theinboundmarketingcompany.com.au/inbound-marketing-consultant-australia) - [Services](https://www.theinboundmarketingcompany.com.au/inbound-marketing-services) - [Clients](https://www.theinboundmarketingcompany.com.au/inbound-marketing-clients) - Resources - [Buyer Persona](https://www.theinboundmarketingcompany.com.au/buyer-persona) - [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing) - [Content Strategy](https://www.theinboundmarketingcompany.com.au/content-strategy) - [HubSpot](https://www.theinboundmarketingcompany.com.au/hubspot) - [Blog](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog) - [Contact](https://www.theinboundmarketingcompany.com.au/inbound-marketing-solutions-contact) # Inbound Marketing Blog [![](https://www.theinboundmarketingcompany.com.au/hs-fs/file-286729873-jpeg/images/ontheline.jpeg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/118070/How-Sales-and-Marketing-Must-Change-Tactics-To-Succeed-Online) ## [How Sales and Marketing Must Change Tactics To Succeed Online](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/118070/How-Sales-and-Marketing-Must-Change-Tactics-To-Succeed-Online) The impact of the internet and social media has changed the role of marketing and sales, with many strugglying to know how to effectively leverage this new online world to acheive their lead and revenue goals. This article shares insights learned from Inbound13 on how marketing and sales must change tactics if they want to succeed in this new online world. At Inbound13 – just last week in Boston, the keynote presentation from Hubspot co-founders @bhalligan and @dharmesh spoke about treating prospects, leads and customers like people – we’re calling this the Inbound Experience. An inbound experience is a personalised experience that a person has with your company online. An inbound experience starts with your website, and continues with your interactions with people throughout the entire buying process, and beyond. [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/118070/How-Sales-and-Marketing-Must-Change-Tactics-To-Succeed-Online) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 03 September 2013 11:39:00 Topics: [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing), [Inbound13](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound13), [Inbound Experience](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-experience) [All posts](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/all) [![](https://blog-cdn.feedspot.com/wp-content/uploads/2017/08/Inbound-Marketing-transparent_216.png)](http://blog.feedspot.com/inbound_marketing_blogs/) ### Subscribe to blog ### Connect with us ### Recent Posts ### Posts by Topic - 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