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Inbound Marketing Blog

What We Learned In Inbound Marketing This Year


When you are a marketer, learning never stops. Whether it’s about new tactics and new technologies or new industries you have to familiarise yourself with, you know that you are an eternal student. So, what better time than the end of the year to recap what we’ve learned in 2016.

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Posted by Stacie Chalmers 29 December 2016 07:02:00

Topics: Buyer Persona, Big Data, Marketing and Sales Alignment

How Predictive Intelligence and Smart Content Can Improve User Experience


Predictive intelligence is no longer just a buzzword that appears in ‘a soon-to-be-trend’ article; it’s a reality and it’s here to make marketers more effective than ever before.

While the phrase may sound intimidating, once you get to know the ways in which it can help you, you’ll realise that it’s a must-have tool for the modern marketer. In fact, predictive intelligence can un-complicate your life by turning huge amounts of raw data into helpful insights that you can use to generate better and more effective campaigns. Let’s see how.

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Posted by Stacie Chalmers 15 December 2016 07:02:00

Topics: Data Driven Marketing, Big Data, Predictive Intelligence

Change Your Marketing Tactics Or You’ll Sink Like a Stone

Advertising, direct mail and cold calling have been swept aside for blogs, webinars and Facebook accounts. Regardless of sector or industry, marketers are under increasing pressure to adapt and change — or risk being left behind.

"You better start swimming or you’ll sink like a stone…"

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Posted by Stacie Chalmers 08 September 2016 07:00:00

Topics: Inbound Marketing, Digital Marketing, Big Data, Marketing Tactics

5 Ways To Use Data To Improve Your Marketing


Fact: Big Data is Big Business. Conservative estimates say that in the space of two days, humans are now capable of producing the same amount of information that was generated from the dawn of time until 2003.

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Posted by Stacie Chalmers 14 July 2016 07:00:00

Topics: Data Driven Marketing, Big Data, Analytics

How To Know What Marketing Data To Measure To Achieve Your Goals

‘If the statistics are boring, then you’ve got the wrong numbers.’ Edward Tufte

Many people in the marketing industry describe data as ‘the new oil’, a commodity that will keep the wheels of big business turning in a new, online world. In many ways they’re right. Big Data reveals more about customer habits and behaviours than ever before, equipping marketers with unprecedented amounts of information to tailor campaigns and speak to people on their terms. But as we try and swim in the Big Data tsunami, are we tracking and analysing the right kind of information? Last week we talked about the tools you can use to measure your data. This week we’ll explore the kinds of data you should be measuring in the first place.

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Posted by Stacie Chalmers 07 July 2016 07:00:00

Topics: Big Data, Analytics

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