When you are a marketer, learning never stops. Whether it’s about new tactics and new technologies or new industries you have to familiarise yourself with, you know that you are an eternal student. So, what better time than the end of the year to recap what we’ve learned in 2016.
Topics: Buyer Persona, Big Data, Marketing and Sales Alignment
Predictive intelligence is no longer just a buzzword that appears in ‘a soon-to-be-trend’ article; it’s a reality and it’s here to make marketers more effective than ever before.
While the phrase may sound intimidating, once you get to know the ways in which it can help you, you’ll realise that it’s a must-have tool for the modern marketer. In fact, predictive intelligence can un-complicate your life by turning huge amounts of raw data into helpful insights that you can use to generate better and more effective campaigns. Let’s see how.
Topics: Data Driven Marketing, Big Data, Predictive Intelligence
Advertising, direct mail and cold calling have been swept aside for blogs, webinars and Facebook accounts. Regardless of sector or industry, marketers are under increasing pressure to adapt and change — or risk being left behind.
"You better start swimming or you’ll sink like a stone…"
Topics: Inbound Marketing, Digital Marketing, Big Data, Marketing Tactics
Fact: Big Data is Big Business. Conservative estimates say that in the space of two days, humans are now capable of producing the same amount of information that was generated from the dawn of time until 2003.
Topics: Data Driven Marketing, Big Data, Analytics
‘If the statistics are boring, then you’ve got the wrong numbers.’ Edward Tufte
Many people in the marketing industry describe data as ‘the new oil’, a commodity that will keep the wheels of big business turning in a new, online world. In many ways they’re right. Big Data reveals more about customer habits and behaviours than ever before, equipping marketers with unprecedented amounts of information to tailor campaigns and speak to people on their terms. But as we try and swim in the Big Data tsunami, are we tracking and analysing the right kind of information? Last week we talked about the tools you can use to measure your data. This week we’ll explore the kinds of data you should be measuring in the first place.
