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Inbound Marketing Blog

How to Improve the Customer Experience & Grow Your Small Business

Think back to a time when you had an amazing experience with a business. Now think of a time where the experience you had was not so great. The experience customers have with your company can make or break their decision to buy. For this very reason, as a small business owner it is absolutely crucial you think about the customer experience  you’re offering because a positive customer experience is vital to the success and growth of your business. HubSpot research shows more than 80% of companies who prioritize customer experience are reporting an increase in revenue. Not to mention these stats which highlight the importance of a positive customer experience: $1.6 trillion is lost each year due to poor customer service; customers will spend 17% more for a good experience; and customer-centric companies are 60% more profitable than companies that aren't.

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Posted by Stacie Chalmers 29 September 2020 18:00:00

Topics: Get Customers, Customer Experience, Customer Surveys

5 Ways to Use Sales Automation to Improve Productivity and Results

A challenge many business owners face when growing their business is how to increase revenue without increasing overheads and reducing profits; in other words how can you do more with less? In fact, sales productivity is the number one challenge for almost two-thirds of B2B organisations. The good news is there are steps you can take to increase your sales productivity. One way is through the use of sales automation. In this article, you will learn five ways you can use sales automation to your advantage to improve productivity and achieve your revenue and profit goals.

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Posted by Stacie Chalmers 29 October 2019 12:00:00

Topics: Inbound Sales, Get Customers, Flywheel, Sales Automation

How HubSpot Sales Software Can Help You Close More Customers


Salespeople are hired to sell, right? But did you know that the modern sales person spends just a mere 34% of their day actually selling? If salespeople are spending just a third of their day selling, what are they doing the rest of their day? Research shows the majority of a sales person’s day is spent carrying out administrative tasks such as writing emails, data entry, prospecting and scheduling meetings. Sound like a waste of time? That’s because it is.

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Posted by Stacie Chalmers 06 September 2018 10:39:00

Topics: Hubspot, Inbound Sales, Get Customers, Sales Technology

3 Ways Inbound Marketing Will Help You Close More Customers


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Posted by Stacie Chalmers 10 May 2018 10:05:00

Topics: Sales Enablement, Get Customers, Content Strategy

How To Align Your Sales Process To The Way People Buy


Last week I published an article about the importance of aligning marketing and sales, this article will cover the next step in the sales process - how you should sell to the modern buyer. So much has changed in the way that buyers go about researching and buying solutions to their problems. What once worked even 10 years ago, just doesn’t cut it today. The traditional sales process no longer works on the empowered and informed modern buyer. To put it as simply as possible, the modern buyer, is looking for a personalised experience. Read this article to learn about the simple yet effective techniques for understanding and selling to your modern buyer.

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Posted by Stacie Chalmers 23 November 2017 07:03:00

Topics: Inbound Sales, Get Customers

How to Align Your Marketing and Sales to Achieve Your Revenue Goals


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Posted by Stacie Chalmers 16 November 2017 07:01:00

Topics: Get Customers, Marketing and Sales Alignment

What is Mobile Marketing and Why is it Important?



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Posted by Stacie Chalmers 20 July 2017 07:02:00

Topics: Get Customers, Get Leads, Mobile Marketing

How to Convert Leads into Customers


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Posted by Stacie Chalmers 13 July 2017 07:02:00

Topics: Lead Conversion, Get Customers

How to Increase Your Revenue From Existing Customers


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Posted by Stacie Chalmers 06 July 2017 07:02:00

Topics: Small Business Marketing, Buyer Personas, Get Customers

What is Marketing Automation and How to Do it Successfully


We’ve all had those days; you know the ones where we are so busy we don’t have time to grab a takeaway cappuccino let alone get through a massive to-do list that gets bigger every minute? Yeah, you know what I’m talking about. That’s probably what your day looks like more often than not. However, the world is a wonderful place that seems to churn out advanced technological innovations every day. One of the innovations that we particularly love is marketing automation.

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Posted by Stacie Chalmers 25 May 2017 07:03:00

Topics: Lead Nurturing, Marketing Automation, Get Customers

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