According to Salesforce’s State Of Marketing 2016 report, 80% of marketers say that email is the core of their business. In other words, email is still the most used channel to get leads and then convert them into customers.
Contrary to what you may believe about online marketing, email is not a dirty word.
A delivery - wow I don't often get parcels arriving at my office. I’m excited to see what's in the box. But before I get a chance to open the well taped box, my mobile rings - the box will have to wait.
The caller ID says "blocked" - I often don't answer these calls but today, regrettably, I did. The person on the other end had such a strong accent I had trouble understanding who she was, and which company she represented. As she continued on with her script I figured out she represented a software company selling marketing automation. As an inbound marketing consultant, loyal to Hubspot, I have no interest in any other software that offers marketing automation. This call interrupted my work, and was a waste of time for both the person making the call and myself. And I might add, this is not the first call I've had from another company selling marketing automation software.
Are you a marketer who views marketing purely as lead generation - a numbers game?
Are you drowning in information, new ideas and ways to grow your business?
It seems everyone is an expert in SEO and Social Media, making it difficult for small business owners to break through the noise, and know to whom they should listen.
The purpose of this article is to share my favourite inbound marketing articles of the week, from the thought leaders I have grown to trust over the years.
Do you receive too many emails a day? I bet there are some you look forward to getting, some you open and read, and others you scan or just delete without opening.
I try to sit on as many webinars as possible to stay up to date with technology and marketing. This week’s webinar was about the The Role of Email in an Inbound Marketing World, by Mike Volpe, VP of Marketing at Hubspot. I learned some good points on successful email marketing and would like to share them with you.
Topics: Email Marketing