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Inbound Marketing Blog

5 Effective Mobile Marketing Tactics To Help SMEs Boost Marketing Results



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Posted by Stacie Chalmers 03 August 2017 07:02:00

Topics: Social Media Marketing, Email Marketing, Mobile Marketing

How Intelligent Email Marketing Can Improve Marketing ROI


According to Salesforce’s State Of Marketing 2016 report, 80% of marketers say that email is the core of their business. In other words, email is still the most used channel to get leads and then convert them into customers.

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Posted by Stacie Chalmers 08 December 2016 07:04:00

Topics: Email Marketing, Marketing ROI, Predictive Intelligence

How To Use Marketing Automation and Email Marketing To Win More Customers

Contrary to what you may believe about online marketing, email is not a dirty word. 

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Posted by Stacie Chalmers 13 October 2016 07:04:00

Topics: Email Marketing, Marketing Automation

Why I Love My Make Marketing Love T-Shirt From @HubSpot

A delivery - wow I don't often get parcels arriving at my office. I’m excited to see what's in the box.  But before I get a chance to open the well taped box,  my mobile rings - the box will have to wait.

The caller ID says "blocked" - I often don't answer these calls but today, regrettably, I did. The person on the other end had such a strong accent I had trouble understanding who she was, and which company she represented. As she continued on with her script I figured out she represented a software company selling marketing automation. As an inbound marketing consultant, loyal to Hubspot, I have no interest in any other software that offers marketing automation.  This call interrupted my work, and was a waste of time for both the person making the call and myself. And I might add, this is not the first call I've had from another company selling marketing automation software.

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Posted by Stacie Chalmers 08 May 2013 22:07:00

Topics: Hubspot, Email Marketing, Lovable Marketing

Is Your Marketing Building a Brand That People Love or Hate?

Are you a marketer who views marketing purely as lead generation - a numbers game? 

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Posted by Stacie Chalmers 07 March 2013 08:48:00

Topics: Lead Generation, Email Marketing, Branding

Social Media For SEO, Email Marketing and CTA examples

Are you drowning in information, new ideas and ways to grow your business?

It seems everyone is an expert in SEO and Social Media, making it difficult for small business owners to break through the noise, and know to whom they should listen.

The purpose of this article is to share my favourite inbound marketing articles of the week, from the thought leaders I have grown to trust over the years.

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Posted by Stacie Chalmers 04 August 2012 11:21:00

Topics: Lead Generation, Email Marketing, SEO, Social Media

7 Reasons Smart Marketers Are Learning Marketing Automation Skills


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Posted by Stacie Chalmers 22 November 2011 00:57:00

Topics: Email Marketing, Marketing Automation

5 Ways Small Business Can Succeed At Email Marketing

Do you receive too many emails a day? I bet there are some you look forward to getting, some you open and read, and others you scan or just delete without opening.

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Posted by Stacie Chalmers 05 April 2011 00:00:00

Topics: Small Business Marketing, Email Marketing

12 Email For Inbound Marketing Tips by Hubspot’s Mike Volpe

I try to sit on as many webinars as possible to stay up to date with technology and marketing. This week’s  webinar was about the The Role of Email in an Inbound Marketing World, by Mike Volpe, VP of Marketing at Hubspot.  I learned some good points on successful email marketing and would like to share them with you.

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Posted by Stacie Chalmers 15 January 2011 00:00:00

Topics: Email Marketing

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