Gone are the days where you need to pick up a heavy copy of the Yellow Pages to find a business who can help you with what you need. These days, we have yellowpages.com to do the heavy-lifting. Or, better yet, we can search on our smartphone for businesses “near me”. Even if you don’t own a brick and mortar store, the way consumers will find you is likely to be through the internet, and predominantly, through a smartphone. So why is it important to think mobile?
Well, most of your customers already have a smartphone in hand and check it regularly so it’s time to take advantage of the growing passion for mobile by incorporating some simple yet effective mobile marketing tips into your overall strategy. When used correctly, mobile marketing can greatly boost your connection with potential customers, making it easier than ever before to engage with them. In this blog, we’re going to talk about five ways you can use mobile marketing to boost traffic to your website, ultimately gaining you more customers and increasing your revenue.
Making sure your website is mobile-optimised is possibly the most important step to take when you’re trying to improve your marketing results. If people can’t find your business online or they head to your website but find it’s clunky or doesn’t load quickly and is generally hard to view and navigate from a smartphone, they’re going to click off your site in a heartbeat. The first step is choosing a mobile-responsive template and design, and there are so many website-builders these days that make building a mobile-friendly website easy – we use and recommend Hubspot.
Once you’ve created your website in a mobile-responsive design, you need to make sure your website is instantly accessible on mobile and all the buttons do what they’re supposed to do. How responsive your website is can impact how visible your site is in search results. So if you want to boost traffic to your website, it really is essential you ensure everything is working properly for mobile-viewing. If you want to test how mobile-responsive your site is, you can test it on Google. Google offers a mobile-friendly test that allows you to see how well your website is doing on mobile. All you need to do is enter your website URL to get a response.
In terms of email marketing, this is also an important part of your mobile strategy. According to a recent report from MovableInk, 66% of all email is opened on a smartphone or mobile device. This means that the messages you send to prospects and customers need to be optimised for mobile if you want them to read your email and take the necessary action. If they can’t quickly and easily view the content on their device you run the risk losing them as a customer all together.
Because the modern consumer spends so much time on their smartphone, this makes SMS marketing the perfect strategy for reaching your customers to boost revenue. Did you know, text messages are open and read at a much higher rate than emails. This makes SMS marketing a great tactic for communicating relevant offers to your customers for cross promotion, repeat purchases or upselling.
Chances are your brand already has a presence on social media (I hope!), but if you are not using your social pages, it’s time to rethink your social media strategy and how it can affect your mobile marketing efforts. According to the 2017 Social Media Marketing Industry Report published by Social Media Examiner, 88% of marketers suggested that their social media efforts have generated more exposure for their businesses. Also, if you’re not using messaging apps – now’s the time to get in on the action. According to GlobalWebIndex, 75% of internet users are using some sort of a messaging app. Consumers across the globe now not only log in to messaging apps to chat with friends, but also to connect with brands, browse merchandise and watch content. The short message? Social media and messaging apps are powerful ways to boost traffic to your website.
You might have heard about geo-targeting before – possibly through using Facebook ads. Essentially, geo-location marketing utilises GPS location data from customers’ smartphones to target people in a specific area. To go a little deeper, geo-fencing creates a virtual fence around a particular area, which can be defined as widely as a postcode or as narrowly as a location. When potential customers go inside the ‘fence’, their phone is triggered to display an ad or send a notification with special offers. It might take some time to learn how to effectively use geo-targeted mobile ads, but the benefits make it all worth it. If you want to try your hand at geo-targeting on Facebook, here’s a handy guide to show you how.
There you have it – five ways you can use mobile marketing to boost your marketing results. Of course, there are many other avenues you could try but we think these are some excellent ones to get you started.