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Inbound Marketing Blog

Why Your Buyer Persona is a Key Element of Your Marketing Strategy

Whether the world of marketing is something new to you, or you’ve been in the game for some time now, chances are you have heard of buyer personas. In case you’re not overly familiar with the concept, here’s a quick explainer: 

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Posted by Stacie Chalmers 04 June 2020 12:30:00

Topics: Buyer Persona

How Will Buyer Personas Help My Business?


Hands up if you’ve ever scratched your head and said, “What on earth are buyer personas and how will they help my business?” I’m going to guess there are a lot of hands raised. If you are familiar with the world of marketing, chances are you’ve stumbled across the term buyer personas. Maybe you know what they are. Maybe you’ve already created one or two. Yet do you understand how buyer personas will help your business? It’s easy to jump on a marketing trend just because everyone else is doing it and is touting how amazing it’s been for their business. However, there’s a difference between doing what everyone else is doing and knowing why you’re doing it and how it will benefit your business. If you can tap into the ‘why’, you’re much more likely to be successful in your marketing endeavours. That’s why this article is dedicated to everyone and anyone who’s heard the term ‘buyer personas’ and is curious about how these fictitious characters will take your business to new heights.

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Posted by Stacie Chalmers 11 October 2018 10:04:00

Topics: Buyer Persona

How to Map Content Your Buyers’ Journey in 5 Steps

Buyers today don’t have the time nor the interest to read through lots of information to find what they’re looking for. They expect an experience with your brand that is aligned with what they want. And they want to find that information easily, and quickly. 

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Posted by Stacie Chalmers 13 September 2018 11:44:00

Topics: Buyer Persona, Buyers' Journey, Content Strategy

A Guide To Understanding Your Buyers To Improve Your Marketing


Every small-to-medium sized business owner wants to understand their customers better; they want to know what make them tick, what their challenges are and how to relate to their customers as real humans. The question is … how do you better understand your customers? How do you get inside their minds? How do you truly connect with them? The answer is simple: buyer personas. A buyer persona is a semi-fictional depiction of your business’ ideal customer, based on market research and real data about your existing customers.

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Posted by Stacie Chalmers 21 June 2018 10:03:00

Topics: Buyer Persona

How Small Business Can Better Understand Their Buyers To Improve Their Marketing and Sales

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Posted by Stacie Chalmers 24 May 2018 10:04:00

Topics: Buyer Persona

Do Small Businesses Need Buyer Personas?

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Posted by Stacie Chalmers 29 March 2018 10:04:00

Topics: Buyer Persona

What is a Buyer Persona?


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Posted by Stacie Chalmers 15 March 2018 10:20:00

Topics: Buyer Persona, SME Marketing

A Roundup of All the Thing We Learned About Inbound Marketing in 2017


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Posted by Stacie Chalmers 21 December 2017 07:03:00

Topics: Content Marketing, SEO, Buyer Persona, Marketing Automation, Social Media, Mobile Marketing

The Ultimate Guide to Help Small Business Get Found Online



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Posted by Stacie Chalmers 02 November 2017 07:09:00

Topics: Blogging, SEO, Buyer Persona, Social Media, Get Found

The Ultimate Guide to Publishing Content Your Buyers Will Love

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Posted by Stacie Chalmers 26 October 2017 07:07:00

Topics: Content Marketing, Buyer Persona, Buyers' Journey

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