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Inbound Marketing Blog

A Guide to the Best Blogging Practices for SMEs

Anyone who knows a thing or two about modern marketing knows that content is, and always has been, king. 

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Posted by Stacie Chalmers 12 October 2017 07:01:00

Topics: Blogging, SEO, Buyer Persona

Simple SEO: An Easy SEO Strategy for SMEs


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Posted by Stacie Chalmers 05 October 2017 07:07:00

Topics: SEO, Buyer Persona

3 Simple Tips to Kick-start Your Modern Marketing Strategy


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Posted by Stacie Chalmers 07 September 2017 07:01:00

Topics: Buyer Persona, Marketing Automation

The Road To A Successful Customer Journey Starts With Content Mapping

Successful marketers know the key to getting results in the digital age is in connecting with their buyers at each stage of the customer journey. The State of Marketing 2016 study conducted by Salesforce revealed 88% of top marketers say a customer journey strategy is critical to the success of their overall marketing. The study also revealed that the top concern for high performing marketing teams this year is keeping pace with their customers. 

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Posted by Stacie Chalmers 13 April 2017 07:01:00

Topics: Buyer Persona, Buyers' Journey, Customer Journey Strategy

The Importance Of An Omni-Channel Experience For Your Customers

There’s no denying that technology plays an increasingly important role in our day-to-day lives. Already, it seems like the line between our online lives and our real lives are starting to blur. So what does this mean for you as a marketer or as a small business owner? It means you need to go ‘holistic’ – and by this we mean you need to adopt an omni-channel experience.

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Posted by Stacie Chalmers 08 April 2017 07:01:00

Topics: Buyer Persona, Buyers' Journey, Omni-Channel

Australia’s Greatest Ever Marketing Campaigns


It’s Australia Day 2017, and many of us will be hitting the beach, firing up the barbie and getting ready for a game of backyard cricket.

In the spirit of the public holiday, we thought we’d take a break from our usual Inbound blog and instead do something a little more Australian.

This week we thought we’d celebrate Australia Day by taking a look at some of the campaigns that have become an iconic part of Australian culture and played in important role in our nation’s marketing landscape. 

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Posted by Stacie Chalmers 26 January 2017 07:02:00

Topics: Buyer Persona, Marketing Love

What We Learned In Inbound Marketing This Year


When you are a marketer, learning never stops. Whether it’s about new tactics and new technologies or new industries you have to familiarise yourself with, you know that you are an eternal student. So, what better time than the end of the year to recap what we’ve learned in 2016.

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Posted by Stacie Chalmers 29 December 2016 07:02:00

Topics: Buyer Persona, Big Data, Marketing and Sales Alignment

Christmas Themed Inbound Tactics To Celebrate The Festive Season


December is a month filled with joy and…deadlines, especially if you’re a marketer. We know the struggle all too well: each year you strive to deliver a Christmas themed campaign that will wow everyone to give your customers a little bit of Christmas cheer.

However, inspiration doesn’t always follow Santa’s predictable schedule. If you’re strapped for festive Inbound tactics that will delight your customers and leads here are some suggestions that will make them feel like Christmas has come early.

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Posted by Stacie Chalmers 22 December 2016 07:03:00

Topics: Content Marketing, Buyer Persona

6 Inbound Marketing Tips To Help Marketers Get More Customers Online

“Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic.” – Adam Audette

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Posted by Stacie Chalmers 15 September 2016 07:00:00

Topics: Content Marketing, Buyer Persona, Online Marketing, Get Customers

Should I Use Facebook Or LinkedIn When Marketing My Small Business?

It’s a conundrum that can be the difference between profit and loss for small businesses: which social media platform should I focus my efforts on? 

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Posted by Stacie Chalmers 25 August 2016 07:00:00

Topics: Social Media Marketing, Buyer Persona, Social Media, Get Found

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