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Inbound Marketing Blog

Why Your Small Business Needs Automation To Improve The Customer Experience

When it comes to what makes or breaks a business, there are a lot of factors that come into play. Arguably, however, one of the most important factors that contributes to the success of small business (and bigger companies, too) is the customer experience (CX). Even if your customer experience is okay, it could be what’s stopping you from entering new realms of success for your business. Customer experience is vital for long term business success, and there are many ways to improve it. One of the most effective ways to make your customer experience infinitely better is automation. Now, many small businesses believe investing in automation is for larger companies and they can’t afford it. However, if you’re trying to do everything yourself or with limited staff, it can add unnecessary stress and pressure, which will be passed onto your customers. Or, it can be costing you revenue because opportunities are falling through the cracks. So, in this article, I’ll be discussing why your small business needs automation to improve the customer experience, and how you can implement automation into your strategy today.

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Posted by Stacie Chalmers 14 October 2020 12:27:38

Topics: Marketing Automation, Sales Automation, Customer Experience

5 Ways to Give Marketing Automation a Human Touch

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Posted by Stacie Chalmers 11 January 2018 07:03:00

Topics: Marketing Automation

A Roundup of All the Thing We Learned About Inbound Marketing in 2017


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Posted by Stacie Chalmers 21 December 2017 07:03:00

Topics: Content Marketing, SEO, Buyer Persona, Marketing Automation, Social Media, Mobile Marketing

3 Simple Tips to Kick-start Your Modern Marketing Strategy


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Posted by Stacie Chalmers 07 September 2017 07:01:00

Topics: Buyer Persona, Marketing Automation

5 Myths About Marketing Automation and Why They’re False


According to emailmonday, 49% of companies currently use marketing automation. Yet despite its growth in popularity, there are a few myths floating around out there giving marketing automation a bad name that it definitely doesn’t deserve. Maybe you’ve heard that marketing automation is just another form of spam, or perhaps you’ve heard it’s just way too difficult to manage.

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Posted by Stacie Chalmers 22 June 2017 07:02:00

Topics: Marketing Automation

How Much Should Your Business Budget for Marketing Automation?


Did you know marketing automation is considered one of the best marketing technologies? As of last year, 49% of companies are using marketing automation systems, with over half B2B companies using the technology.

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Posted by Stacie Chalmers 08 June 2017 07:02:00

Topics: Marketing Automation

8 Reasons You Should Be Using Marketing Automation

We are almost half way through 2017 and by now you’ve no doubt heard about ‘marketing automation’, right? If this is your first time hearing about it, check out our blog post here for more info. Essentially, marketing automation is about optimising your marketing campaigns. From optimising time to optimising the focus of your campaign, marketing automation is a highly useful tool that goes beyond automating repetitive tasks.

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Posted by Stacie Chalmers 01 June 2017 07:03:00

Topics: Marketing Automation

What is Marketing Automation and How to Do it Successfully


We’ve all had those days; you know the ones where we are so busy we don’t have time to grab a takeaway cappuccino let alone get through a massive to-do list that gets bigger every minute? Yeah, you know what I’m talking about. That’s probably what your day looks like more often than not. However, the world is a wonderful place that seems to churn out advanced technological innovations every day. One of the innovations that we particularly love is marketing automation.

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Posted by Stacie Chalmers 25 May 2017 07:03:00

Topics: Lead Nurturing, Marketing Automation, Get Customers

How To Use Marketing Automation and Email Marketing To Win More Customers

Contrary to what you may believe about online marketing, email is not a dirty word. 

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Posted by Stacie Chalmers 13 October 2016 07:04:00

Topics: Email Marketing, Marketing Automation

7 Steps To Increase Conversions: The Inbound Marketing Methodology

Recently I wrote an article called 5 Steps To Getting Found Online. The purpose of that article was to help business owners and marketers understand that there are specific tactics they 'must' implement if they want their website to work for them. By "work for them" I mean more than just show up on Google's front page, but to actually attract qualified traffic to their website, and keep them on their site. To learn more read the article here: 5 Steps To Getting Found Online: The Inbound Marketing Methodology

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Posted by Stacie Chalmers 06 February 2013 08:02:00

Topics: Lead Generation, Inbound Marketing Methodology, Marketing Automation

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