When it comes to what makes or breaks a business, there are a lot of factors that come into play. Arguably, however, one of the most important factors that contributes to the success of small business (and bigger companies, too) is the customer experience (CX). Even if your customer experience is okay, it could be what’s stopping you from entering new realms of success for your business. Customer experience is vital for long term business success, and there are many ways to improve it. One of the most effective ways to make your customer experience infinitely better is automation. Now, many small businesses believe investing in automation is for larger companies and they can’t afford it. However, if you’re trying to do everything yourself or with limited staff, it can add unnecessary stress and pressure, which will be passed onto your customers. Or, it can be costing you revenue because opportunities are falling through the cracks. So, in this article, I’ll be discussing why your small business needs automation to improve the customer experience, and how you can implement automation into your strategy today.
Topics: Content Marketing, SEO, Buyer Persona, Marketing Automation, Social Media, Mobile Marketing
According to emailmonday, 49% of companies currently use marketing automation. Yet despite its growth in popularity, there are a few myths floating around out there giving marketing automation a bad name that it definitely doesn’t deserve. Maybe you’ve heard that marketing automation is just another form of spam, or perhaps you’ve heard it’s just way too difficult to manage.
Topics: Marketing Automation
Did you know marketing automation is considered one of the best marketing technologies? As of last year, 49% of companies are using marketing automation systems, with over half B2B companies using the technology.
Topics: Marketing Automation
We are almost half way through 2017 and by now you’ve no doubt heard about ‘marketing automation’, right? If this is your first time hearing about it, check out our blog post here for more info. Essentially, marketing automation is about optimising your marketing campaigns. From optimising time to optimising the focus of your campaign, marketing automation is a highly useful tool that goes beyond automating repetitive tasks.
Topics: Marketing Automation
We’ve all had those days; you know the ones where we are so busy we don’t have time to grab a takeaway cappuccino let alone get through a massive to-do list that gets bigger every minute? Yeah, you know what I’m talking about. That’s probably what your day looks like more often than not. However, the world is a wonderful place that seems to churn out advanced technological innovations every day. One of the innovations that we particularly love is marketing automation.
Topics: Lead Nurturing, Marketing Automation, Get Customers
Contrary to what you may believe about online marketing, email is not a dirty word.
Topics: Email Marketing, Marketing Automation
Recently I wrote an article called 5 Steps To Getting Found Online. The purpose of that article was to help business owners and marketers understand that there are specific tactics they 'must' implement if they want their website to work for them. By "work for them" I mean more than just show up on Google's front page, but to actually attract qualified traffic to their website, and keep them on their site. To learn more read the article here: 5 Steps To Getting Found Online: The Inbound Marketing Methodology
Topics: Lead Generation, Inbound Marketing Methodology, Marketing Automation