Salespeople are hired to sell, right? But did you know that the modern sales person spends just a mere 34% of their day actually selling? If salespeople are spending just a third of their day selling, what are they doing the rest of their day? Research shows the majority of a sales person’s day is spent carrying out administrative tasks such as writing emails, data entry, prospecting and scheduling meetings. Sound like a waste of time? That’s because it is.
Topics: Hubspot, Inbound Sales, Get Customers, Sales Technology
There’s no doubt the marketing industry is undergoing a dramatic change. This is primarily due to the fact that buying habits have changed. Consumers don’t want to be sold to; they want to connect with a brand and feel as though that organisation truly understands them and their challenges. And, as the world of marketing continues to change in response to the changing needs of consumers, getting leads has become increasingly challenging for small businesses. According to HubSpot’s 2018 State of Inbound Report, when asked what is more difficult to do in sales compared to 2 to 3 years ago, 28% of respondents said ‘prospecting good leads’.
Topics: Hubspot, Lead Generation, Get Leads
As a small to medium sized business, it’s safe to say one of your major marketing goals is to ‘get found’ or ‘attract’ people who are likely to buy from you, right? Attracting buyers is the first stage of the inbound marketing methodology, which we often talk about on this blog. Inbound marketing focuses on customer-centric marketing, or, marketing content that appeals to your ideal buyer by addressing their challenges and pain points. Yet how do you actually ‘get found’ by people who are likely to buy from your organisation?
In last week’s blog we looked at some of the best-in-class practices leading Inbound Marketers are using to drive their success. This week we’re going to examine the key tools they use to deliver their Inbound Strategies.
Topics: Hubspot, Inbound Marketing Tools
Even though I'm a world away from Inbound13 geographically, I'm in Sydney they're in Boston, thankfully I can still keep my finger on the pulse of #inbound13 with social media.
Topics: Inbound Marketing, Hubspot, Inbound13
A delivery - wow I don't often get parcels arriving at my office. I’m excited to see what's in the box. But before I get a chance to open the well taped box, my mobile rings - the box will have to wait.
The caller ID says "blocked" - I often don't answer these calls but today, regrettably, I did. The person on the other end had such a strong accent I had trouble understanding who she was, and which company she represented. As she continued on with her script I figured out she represented a software company selling marketing automation. As an inbound marketing consultant, loyal to Hubspot, I have no interest in any other software that offers marketing automation. This call interrupted my work, and was a waste of time for both the person making the call and myself. And I might add, this is not the first call I've had from another company selling marketing automation software.
Topics: Hubspot, Email Marketing, Lovable Marketing
Knowledge is Power! If you don’t know where your leads and customers are coming from, you can't improve your marketing ROI (return on investment).
Analyzing your marketing results is a crucial step in effective marketing, one many small business owners don’t spend time on – and as a result they end up investing too much money with a poor marketing ROI.
Topics: Inbound Marketing, Hubspot, Inbound Marketing Methodology, Marketing ROI
