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Inbound Marketing Blog

How HubSpot Sales Software Can Help You Close More Customers


Salespeople are hired to sell, right? But did you know that the modern sales person spends just a mere 34% of their day actually selling? If salespeople are spending just a third of their day selling, what are they doing the rest of their day? Research shows the majority of a sales person’s day is spent carrying out administrative tasks such as writing emails, data entry, prospecting and scheduling meetings. Sound like a waste of time? That’s because it is.

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Posted by Stacie Chalmers 06 September 2018 10:39:00

Topics: Hubspot, Inbound Sales, Get Customers, Sales Technology

How HubSpot Marketing Software Helps Small Business Generate Leads


There’s no doubt the marketing industry is undergoing a dramatic change. This is primarily due to the fact that buying habits have changed. Consumers don’t want to be sold to; they want to connect with a brand and feel as though that organisation truly understands them and their challenges. And, as the world of marketing continues to change in response to the changing needs of consumers, getting leads has become increasingly challenging for small businesses. According to HubSpot’s 2018 State of Inbound Report, when asked what is more difficult to do in sales compared to 2 to 3 years ago, 28% of respondents said ‘prospecting good leads’. 

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Posted by Stacie Chalmers 12 July 2018 10:06:00

Topics: Hubspot, Lead Generation, Get Leads

How HubSpot Marketing Software is Helping SMEs ‘Get Found’


As a small to medium sized business, it’s safe to say one of your major marketing goals is to ‘get found’ or ‘attract’ people who are likely to buy from you, right? Attracting buyers is the first stage of the inbound marketing methodology, which we often talk about on this blog. Inbound marketing focuses on customer-centric marketing, or, marketing content that appeals to your ideal buyer by addressing their challenges and pain points. Yet how do you actually ‘get found’ by people who are likely to buy from your organisation?

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Posted by Stacie Chalmers 14 June 2018 10:09:00

Topics: Hubspot, Get Found

How Businesses Can Benefit from Using HubSpot Marketing Software

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Posted by Stacie Chalmers 17 May 2018 10:01:00

Topics: Hubspot

How HubSpot is Helping Small Businesses Win with SEO


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Posted by Stacie Chalmers 01 March 2018 06:03:00

Topics: Hubspot, SEO

Why HubSpot is the Right Tool for Australian Small Businesses

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Posted by Stacie Chalmers 15 February 2018 10:07:00

Topics: Hubspot, Small Business Marketing

Tricks Of The Trade: The Tools Used By Leading Inbound Marketers

In last week’s blog we looked at some of the best-in-class practices leading Inbound Marketers are using to drive their success. This week we’re going to examine the key tools they use to deliver their Inbound Strategies. 

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Posted by Stacie Chalmers 04 February 2016 10:00:00

Topics: Hubspot, Inbound Marketing Tools

What Is Going On At #Inbound13?

Even though I'm a world away from Inbound13 geographically, I'm in Sydney they're in Boston, thankfully I can still keep my finger on the pulse of #inbound13 with social media.

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Posted by Stacie Chalmers 20 August 2013 19:51:00

Topics: Inbound Marketing, Hubspot, Inbound13

Why I Love My Make Marketing Love T-Shirt From @HubSpot

A delivery - wow I don't often get parcels arriving at my office. I’m excited to see what's in the box.  But before I get a chance to open the well taped box,  my mobile rings - the box will have to wait.

The caller ID says "blocked" - I often don't answer these calls but today, regrettably, I did. The person on the other end had such a strong accent I had trouble understanding who she was, and which company she represented. As she continued on with her script I figured out she represented a software company selling marketing automation. As an inbound marketing consultant, loyal to Hubspot, I have no interest in any other software that offers marketing automation.  This call interrupted my work, and was a waste of time for both the person making the call and myself. And I might add, this is not the first call I've had from another company selling marketing automation software.

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Posted by Stacie Chalmers 08 May 2013 22:07:00

Topics: Hubspot, Email Marketing, Lovable Marketing

Learn How To Improve Your Marketing ROI With This Free Guide

Knowledge is Power! If you don’t know where your leads and customers are coming from, you can't improve your marketing ROI (return on investment). 

Analyzing your marketing results is a crucial step in effective marketing, one many small business owners don’t spend time on – and as a result they end up investing too much money with a poor marketing ROI.

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Posted by Stacie Chalmers 02 March 2013 08:20:00

Topics: Inbound Marketing, Hubspot, Inbound Marketing Methodology, Marketing ROI

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