---
title: Inbound Marketing Blog Australia - The Inbound Marketing Company | Hubspot
description: Hubspot | Get answers, tips and advice on marketing that works and grow your business
---

[![TIMCO](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/TIMCO_ASSETS/timco-logo.png?width=268&height=92&name=timco-logo.png "TIMCO")](https://www.theinboundmarketingcompany.com.au/)

- [About](https://www.theinboundmarketingcompany.com.au/inbound-marketing-consultant-australia)
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# Inbound Marketing Blog

[![](https://www.theinboundmarketingcompany.com.au/hubfs/how%20to%20close%20more%20customers.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-sales-software-can-help-you-close-more-customers)

## [How HubSpot Sales Software Can Help You Close More Customers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-sales-software-can-help-you-close-more-customers)

Salespeople are hired to sell, right? But did you know that the modern sales person spends just a mere [34% of their day](https://blog.hubspot.com/sales/stats-about-selling) actually selling? If salespeople are spending just a third of their day selling, what are they doing the rest of their day? Research shows the majority of a sales person’s day is spent carrying out administrative tasks such as writing emails, data entry, prospecting and scheduling meetings. Sound like a waste of time? That’s because it is.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-sales-software-can-help-you-close-more-customers)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 06 September 2018 10:39:00

 Topics: [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [Inbound Sales](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-sales), [Get Customers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-customers), [Sales Technology](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-technology)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20jul%2012%20.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-marketing-software-helps-small-business-generate-leads)

## [How HubSpot Marketing Software Helps Small Business Generate Leads](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-marketing-software-helps-small-business-generate-leads)

There’s no doubt the marketing industry is undergoing a dramatic change. This is primarily due to the fact that buying habits have changed. Consumers don’t want to be sold to; they want to connect with a brand and feel as though that organisation truly understands them and their challenges. And, as the world of marketing continues to change in response to the changing needs of consumers, getting leads has become increasingly challenging for small businesses. According to [HubSpot’s 2018 State of Inbound Report](https://www.stateofinbound.com/), when asked what is more difficult to do in sales compared to 2 to 3 years ago, 28% of respondents said ‘prospecting good leads’. 

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-marketing-software-helps-small-business-generate-leads)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 12 July 2018 10:06:00

 Topics: [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [Lead Generation](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lead-generation), [Get Leads](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-leads)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20jun%2014.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-marketing-software-is-helping-smes-get-found)

## [How HubSpot Marketing Software is Helping SMEs ‘Get Found’](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-marketing-software-is-helping-smes-get-found)

As a small to medium sized business, it’s safe to say one of your major marketing goals is to ‘get found’ or ‘attract’ people who are likely to buy from you, right? Attracting buyers is the first stage of the [inbound marketing methodology](https://www.theinboundmarketingcompany.com.au/inbound-marketing), which we [often talk about](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-ways-inbound-marketing-will-help-you-close-more-customers) on this blog. Inbound marketing focuses on customer-centric marketing, or, marketing content that appeals to your ideal buyer by addressing their challenges and pain points. Yet how do you actually ‘get found’ by people who are likely to buy from your organisation?

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-marketing-software-is-helping-smes-get-found)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 14 June 2018 10:09:00

 Topics: [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [Get Found](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-found)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20may%2016.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-businesses-can-benefit-from-using-hubspot-marketing-software)

## [How Businesses Can Benefit from Using HubSpot Marketing Software](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-businesses-can-benefit-from-using-hubspot-marketing-software)

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-businesses-can-benefit-from-using-hubspot-marketing-software)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 17 May 2018 10:01:00

 Topics: [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog%20mar%201.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-is-helping-small-businesses-win-with-seo)

## [How HubSpot is Helping Small Businesses Win with SEO](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-is-helping-small-businesses-win-with-seo)

 

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-is-helping-small-businesses-win-with-seo)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 01 March 2018 06:03:00

 Topics: [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [SEO](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/seo)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/growing%20small%20business%20-%20timco%20feb%2015.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/why-hubspot-is-the-right-tool-for-australian-small-businesses)

## [Why HubSpot is the Right Tool for Australian Small Businesses](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/why-hubspot-is-the-right-tool-for-australian-small-businesses)

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/why-hubspot-is-the-right-tool-for-australian-small-businesses)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 15 February 2018 10:07:00

 Topics: [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [Small Business Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/social-suggested-images/SEO-Tools.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/tricks-of-the-trade-the-tools-used-by-leading-inbound-marketers)

## [Tricks Of The Trade: The Tools Used By Leading Inbound Marketers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/tricks-of-the-trade-the-tools-used-by-leading-inbound-marketers)

In last week’s blog we looked at some of the [best-in-class practices leading Inbound Marketers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/what-are-the-best-in-class-inbound-marketing-practices-for-2016)are using to drive their success. This week we’re going to examine the key tools they use to deliver their Inbound Strategies. 

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/tricks-of-the-trade-the-tools-used-by-leading-inbound-marketers)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 04 February 2016 10:00:00

 Topics: [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [Inbound Marketing Tools](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-tools)

[![](https://www.theinboundmarketingcompany.com.au/hs-fs/hub/62170/file-272926038.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/117943/What-Is-Going-On-At-Inbound13)

## [What Is Going On At #Inbound13?](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/117943/What-Is-Going-On-At-Inbound13)

Even though I'm a world away from Inbound13 geographically, I'm in Sydney they're in Boston, thankfully I can still keep my finger on the pulse of #inbound13 with social media.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/117943/What-Is-Going-On-At-Inbound13)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 20 August 2013 19:51:00

 Topics: [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing), [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [Inbound13](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound13)

[![](https://www.theinboundmarketingcompany.com.au/hs-fs/hub/62170/file-32912162.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/115430/Why-I-Love-My-Make-Marketing-Love-T-Shirt-From-HubSpot)

## [Why I Love My Make Marketing Love T-Shirt From @HubSpot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/115430/Why-I-Love-My-Make-Marketing-Love-T-Shirt-From-HubSpot)

A delivery - wow I don't often get parcels arriving at my office. I’m excited to see what's in the box.  But before I get a chance to open the well taped box,  my mobile rings - the box will have to wait.

The caller ID says "blocked" - I often don't answer these calls but today, regrettably, I did. The person on the other end had such a strong accent I had trouble understanding who she was, and which company she represented. As she continued on with her script I figured out she represented a software company selling marketing automation. As an inbound marketing consultant, loyal to Hubspot, I have no interest in any other software that offers marketing automation.  This call interrupted my work, and was a waste of time for both the person making the call and myself. And I might add, this is not the first call I've had from another company selling marketing automation software.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/115430/Why-I-Love-My-Make-Marketing-Love-T-Shirt-From-HubSpot)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 08 May 2013 22:07:00

 Topics: [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [Email Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/email-marketing), [Lovable Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lovable-marketing)

[![](https://www.theinboundmarketingcompany.com.au/hs-fs/file-20865332-png/images/analyse_your_marketing_knowledge_is_power.png)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/113461/Learn-How-To-Improve-Your-Marketing-ROI-With-This-Free-Guide)

## [Learn How To Improve Your Marketing ROI With This Free Guide](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/113461/Learn-How-To-Improve-Your-Marketing-ROI-With-This-Free-Guide)

Knowledge is Power! If you don’t know where your leads and customers are coming from, you can't improve your marketing ROI (return on investment). 

Analyzing your marketing results is a crucial step in effective marketing, one many small business owners don’t spend time on – and as a result they end up investing too much money with a poor marketing ROI.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/113461/Learn-How-To-Improve-Your-Marketing-ROI-With-This-Free-Guide)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 02 March 2013 08:20:00

 Topics: [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing), [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [Inbound Marketing Methodology](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-methodology), [Marketing ROI](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-roi)

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- [Chris Brogan (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/chris-brogan)
- [Client Case Study (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/client-case-study)
- [Content Calendar (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-calendar)
- [Content Mapping (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-mapping)
- [Context Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/context-marketing)
- [Engagement (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/engagement)
- [Flywheel (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/flywheel)
- [Google Adwords (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/google-adwords)
- [Inbound - Company Wide (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-company-wide)
- [Inbound Experience (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-experience)
- [Inbound Marketing Book (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-book)
- [Inbound Marketing Philosophy (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-philosophy)
- [Inbound Marketing ebooks (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-ebooks)
- [Introduction To Inbound Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/introduction-to-inbound-marketing)
- [Lovable Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lovable-marketing)
- [Marketing Blueprint (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-blueprint)
- [Marketing Pan (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-pan)
- [Marketing Plan (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-plan)
- [Marketing Tactics (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-tactics)
- [Marketing and IT (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-and-it)
- [Modern Buyer (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/modern-buyer)
- [Omni-Channel (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/omni-channel)
- [Online Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/online-marketing)
- [Outbound Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/outbound-marketing)
- [Real Time Marketing and PR (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/real-time-marketing-and-pr)
- [SOIM2013 (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/soim2013)
- [Sales Process (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-process)
- [Smart Content (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/smart-content)
- [Social Selling (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/social-selling)
- [Twitter (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/twitter)
- [Video Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/video-marketing)
- [buyer jouney (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-jouney)
- [eBook (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/ebook)
- [inbound marketing workshop (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-workshop)

see all

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