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Inbound Marketing Blog

How HubSpot Marketing Software Helps Small Business Generate Leads


There’s no doubt the marketing industry is undergoing a dramatic change. This is primarily due to the fact that buying habits have changed. Consumers don’t want to be sold to; they want to connect with a brand and feel as though that organisation truly understands them and their challenges. And, as the world of marketing continues to change in response to the changing needs of consumers, getting leads has become increasingly challenging for small businesses. According to HubSpot’s 2018 State of Inbound Report, when asked what is more difficult to do in sales compared to 2 to 3 years ago, 28% of respondents said ‘prospecting good leads’. 

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Posted by Stacie Chalmers 12 July 2018 10:06:00

Topics: Hubspot, Lead Generation, Get Leads

How Inbound Marketing Is Helping SMEs Improve ROI


In the past, marketing efforts were hard to measure. Businesses would invest a lot of money into advertising to promote their brand, however, it was expensive, often too expensive for SMEs and difficult to accurately track the ROI. These days, it is easier for businesses to reach people who are likely to buy from them, with less money. This makes marketing in the digital age a lot more affordable for small business, with the added benefit of tracking the ROI. The digital age has really leveled the playing field, when it comes to reaching buyers, for SMEs.

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Posted by Stacie Chalmers 07 June 2018 10:09:00

Topics: Marketing ROI, Get Leads

5 Creative Ways to Get Leads (That Work in 2018)


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Posted by Stacie Chalmers 01 February 2018 07:02:00

Topics: Lead Generation, Lead Conversion, Get Leads

What is Mobile Marketing and Why is it Important?



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Posted by Stacie Chalmers 20 July 2017 07:02:00

Topics: Get Customers, Get Leads, Mobile Marketing

Inbound Marketing Tips To Help SMEs Reduce Cost Per Lead and Customer

Reducing overheads, especially costs associated with generating leads and customers, can mean the difference between closing the doors or having a profitable business for SMEs.  If reducing  cost per lead and cost per acquisition, without affecting revenue, is a top priority for your business in 2017 – you’re not alone.

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Posted by Stacie Chalmers 01 December 2016 07:01:00

Topics: Marketing ROI, Get Customers, Get Leads

Effective Blogging Tips For Small Business To Close More Customers

The humble blog. What started as a hobby in the late 90s has become a complete marketing revolution. From Fortune 500 companies to sole traders, blogging has become one of the most fundamental ways to market to new and existing customers.

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Posted by Stacie Chalmers 06 October 2016 13:42:20

Topics: Blogging, Get Customers, Get Leads

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