As a small business owner I get excited about the opportunity Social Media provides as marketing tool to better understand my audience. I am surprised when I talk to other business owners who are reluctant to learn more about the benefits of social media for their business. One stand out benefit is the low to no cost of social media, giving small business the chance to compete on a level playing field with larger companies with deeper pockets. My goal in writing this blog is to help small business owners understand the benefit social media can bring to their business and how to get value out of your online communities.
