When it comes to what makes or breaks a business, there are a lot of factors that come into play. Arguably, however, one of the most important factors that contributes to the success of small business (and bigger companies, too) is the customer experience (CX). Even if your customer experience is okay, it could be what’s stopping you from entering new realms of success for your business. Customer experience is vital for long term business success, and there are many ways to improve it. One of the most effective ways to make your customer experience infinitely better is automation. Now, many small businesses believe investing in automation is for larger companies and they can’t afford it. However, if you’re trying to do everything yourself or with limited staff, it can add unnecessary stress and pressure, which will be passed onto your customers. Or, it can be costing you revenue because opportunities are falling through the cracks. So, in this article, I’ll be discussing why your small business needs automation to improve the customer experience, and how you can implement automation into your strategy today.
A challenge many business owners face when growing their business is how to increase revenue without increasing overheads and reducing profits; in other words how can you do more with less? In fact, sales productivity is the number one challenge for almost two-thirds of B2B organisations. The good news is there are steps you can take to increase your sales productivity. One way is through the use of sales automation. In this article, you will learn five ways you can use sales automation to your advantage to improve productivity and achieve your revenue and profit goals.