Inbound Marketing Blog

The purpose of this article is to share my thoughts, as a small business owner - as I know all business owners struggle with, when and how to grow their business and maintain quality of service.

Firstly, I should point out that I decided to change the name a few years ago from Stacie Chalmers Inbound Marketing Solutions (very much a soloprenuer business) to The Inbound Marketing Company. I had decided I was ready to grow the business so I wanted a name that reflected that vision.

My career in marketing started before emails and the internet.  In fact in my first job (and Im under 40) I was using a typewriter.

Several years ago I identified the need to optimize our website with keywords so we could rank higher in the search engines.  Through my research in looking for the ‘best' search engine optimization company to employ, I quickly learnt that SEO wasn't something that you do once, it was ongoing and continually changing.  Not only that, the seo experts I was speaking with charged in excess of $1000 with no guarantee.  I decided it was going to be cheaper and better long term, for me to learn seo and make the changes myself.  So I spent a considerable about of time studying SEO until I knew what we needed to do with regards to optimizing the website, headings, page titles, meta descriptions and rewriting the website copy.  But the next challenge I ran into was updating our website.  Our web developer charged $100 p/hr to make the changes. This didn't provide me with the flexibility I needed to upload new content, test and measure results and change offers, calls to action. Also we needed to start a blog, but again the cost factor outweighed any financial benefit we could foresee.  It was frustrating and expensive, to say the least.