Several years ago I identified the need to optimize our website with keywords so we could rank higher in the search engines. Through my research in looking for the ‘best' search engine optimization company to employ, I quickly learnt that SEO wasn't something that you do once, it was ongoing and continually changing. Not only that, the seo experts I was speaking with charged in excess of $1000 with no guarantee. I decided it was going to be cheaper and better long term, for me to learn seo and make the changes myself. So I spent a considerable about of time studying SEO until I knew what we needed to do with regards to optimizing the website, headings, page titles, meta descriptions and rewriting the website copy. But the next challenge I ran into was updating our website. Our web developer charged $100 p/hr to make the changes. This didn't provide me with the flexibility I needed to upload new content, test and measure results and change offers, calls to action. Also we needed to start a blog, but again the cost factor outweighed any financial benefit we could foresee. It was frustrating and expensive, to say the least.
So you can imagine my excitement, as a business owner when I discovered Hubspot. As a business owner, entrepreneur, who isn't a tech geek or web developer Hubspot made website development, seo and social media marketing doable and affordable.
As a marketing consultant, I help business owners develop an effective website, incorporating SEO and social media marketing. The one and only product, that I've come across, that is both user friendly, effective and helps business owners implement strategies, test and measure and ultimately get results is Hubspot! And that is why I asked to be a Hubspot Partner.
If you haven't already, check out the marketing effectiveness of your website with Hubspot's Website Grader. And if you have any questions about Hubspot or Inbound Marketing please ask, I look forward to helping you.
Topics: Hubspot Partner