My career in marketing started before emails and the internet. In fact in my first job (and Im under 40) I was using a typewriter.
Marketing in the early 90s didn't include acronyms like SEO, SEM and SMM. SWOT and the 4Ps were the ‘in' marketing jargon of the day. But for many of us ‘traditional' marketers, it is obvious that business owners and marketers must make the shift from print, radio and tv advertising to search engine and social media marketing. And if you provide a marketing service, from Advertising to Public Relations, you know you need to offer internet and web based marketing solutions to your clients.
So how do we make the transition from ‘traditional' marketing that is heavily focused on interruptive strategies like advertising and junk mail, to learning social media and search engine marketing?
David Meerman Scott said in his Foreward for the Inbound Marketing book "... traditional marketers need to unlearn what they've learnt." Everything or just some things? How do we do that and where do we start?
I first discovered a company called Hubspot in 2007, I was impressed with their, very easy to use, website software that allowed business owners and marketers, without any technical or web development skills create their own content and upload their own web pages. I started using their software and learning their Inbound Marketing Methodology, sitting in on as many webinars as I could and reading their blog on a daily basis. Hubspot continues to evolve with the needs of their clients and now has an Inbound Marketing Service Directory for prospects or clients needing help or advice with Inbound Marketing - its basically a list of the who's who in Inbound Marketing Services, giving business owners and marketers an easy to find solution for making the move to inbound marketing.
If you provide a marketing service and would like to add ‘inbound marketing' strategies to your list of services, Hubspot is your answer. This is a unique opportunity to stay up to date with latest in website, search engine and social media marketing. The bonus is, once you're certified you'll receive qualified leads, prospects who are looking and needing your professional marketing service. Since the directory started I've received leads on a regular basis all of which have converted into paying customers. It's a win/win/win situation for everyone involved.
If you're interested to learn more about Hubspot, Im both a client and Hubspot Partner and would be more than happy to answer any of your questions.
Where do you see Marketing heading in 2010? What are your thoughts on the Hubspot Service Directory for Inbound Marketing?