These days, marketing focuses less on “mass” and more on building and developing customer relationships. That’s what makes inbound marketing so effective: it’s about understanding your buyers on a deeper level, which improves the overall experience people have with your company, which ultimately leads to better engagement and eventually, more sales. The thing is, the world of marketing is constantly changing and it can be hard to keep up. Modern marketing is a rapidly evolving industry with incredible opportunities … but it also comes with potential pitfalls for the inexperienced. Outsourcing your marketing to industry experts improves your business results, while simultaneously leaving you the time to focus on your business and what you do well. So, if your organisation has decided to adopt an inbound approach, here are 4 financial benefits to outsourcing your marketing to an inbound marketing agency.
The inbound marketing methodology is effective at improving marketing results across all industries, and business types; from B2C to B2B, government and non-profit organisations. And while you want to keep up to date with the latest, best practices for marketing your organisation, what you don’t want to do is waste time and money on tactics that won’t get results. A certified inbound marketing agency should have a good rapport with other like-minded agencies which means if they don’t personally have the experience in your industry they have access to case studies, and can connect with, other agencies who have had success.
As modern marketing becomes more and more reliant on technology to deliver results, marketers need to stay up to date with changes to many different tech platforms to ensure they’re getting results. This means marketing needs to stay on top of the weekly changes to Facebook, LinkedIn, Google, their website CMS, email marketing tool and analytics, and still deliver effective strategies and implement tactics to get results. For a small business affording just one marketer can be a stretch. So how is this one person meant to stay on top of tech changes and deliver results? Hire a team of specialists. Outsourcing to an inbound agency can really bring in big wins for a small business or an organisation with a limited marketing budget. For approximately the cost of one hire you can have access to a team of specialists – with each expert providing you with the latest best practices to ensure your marketing is a success.
If you decide to employ an in-house inbound marketing team, you will need to invest in their ongoing training to ensure they are up to date with what software and tools to use, as well as changes to the Facebook and Google algorithm, or any other technologies you use to deliver your marketing. For larger organisations this may make sense, but for smaller firms you need your marketers doing their job and getting results. Inbound marketing agencies are constantly keeping up-to-date with changes to technology and the industry best practices and you don’t pay for this – you only pay for their time to deliver a service and get you results.
It’s important to remember that inbound marketing isn’t a quick fix marketing solution. Rather, it’s a long-term marketing strategy that takes time. It focusses on building online assets and processes that serve as the foundation of your marketing efforts for years to come. Inbound marketing agencies are experts in helping businesses build scalable and sustainable marketing processes, providing you with the tools and resources you need to achieve your business goals now and in the future. So when you outsource your marketing to a qualified inbound marketing agency, you should expect to implement a marketing process that is scalable and sustainable.