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Inbound Marketing Blog

How Predictive Intelligence and Smart Content Can Improve User Experience


Predictive intelligence is no longer just a buzzword that appears in ‘a soon-to-be-trend’ article; it’s a reality and it’s here to make marketers more effective than ever before.

While the phrase may sound intimidating, once you get to know the ways in which it can help you, you’ll realise that it’s a must-have tool for the modern marketer. In fact, predictive intelligence can un-complicate your life by turning huge amounts of raw data into helpful insights that you can use to generate better and more effective campaigns. Let’s see how.

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Posted by Stacie Chalmers 15 December 2016 07:02:00

Topics: Data Driven Marketing, Big Data, Predictive Intelligence

How Intelligent Email Marketing Can Improve Marketing ROI


According to Salesforce’s State Of Marketing 2016 report, 80% of marketers say that email is the core of their business. In other words, email is still the most used channel to get leads and then convert them into customers.

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Posted by Stacie Chalmers 08 December 2016 07:04:00

Topics: Email Marketing, Marketing ROI, Predictive Intelligence

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