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Inbound Marketing Blog

How Businesses Can Benefit from Using HubSpot Marketing Software

Posted by Stacie Chalmers on 17-May-2018 10:01:00

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Whether you’re a small to medium sized business or a larger organisation, everyone could benefit from a little helping hand with their marketing. And, while there are plenty of marketing software tools out there to choose from, it’s hard to know what is going to work best for the needs and budget of your business. There’s no doubt there is a great range of marketing software available, yet one that is incredibly effective for marketers is HubSpot Marketing Software. If you’re looking to grow your traffic, generate leads, close them into customers and prove your ROI, HubSpot Marketing Software is going to be your new best friend. The best part? HubSpot’s software is available at a range of price points with a variety of different features, so you can tailor the software depending on the individual needs of your business. And, as your business grows, HubSpot Marketing Software can easily grow with it. In this article, we’re going to take a look at exactly how businesses can benefit from using HubSpot Marketing Software.

What’s Included in HubSpot Marketing Software?

If you’re wondering what HubSpot Marketing Software can do for your business, have a look at the below features on offer:

  • Email
  • Website pages
  • Search engine optimisation (SEO) tools
  • Marketing automation
  • Landing pages
  • Conversion forms
  • Analytics
  • Social Media
  • Blogging

Another fantastic benefit of HubSpot Marketing Software is that you’re able to choose whether to integrate the software into your current website, or build your entire website on HubSpot, where it will act as an all-in-one CMS (Content Management System). Below I’m going to discuss more in-depth about the different options and price points you’re able to choose from in order to suit the marketing needs and budget of your business.

Determining the Level of Service Your Business Needs

HubSpot Marketing Software currently operates on four levels: Free, Basic, Professional and Enterprise. Determining the level of service your business needs will depend on a few things, such as:

HubSpot Free/Starter

What’s included in HubSpot Free/Starter?

HubSpot Marketing Free ($0/month) and HubSpot Marketing Starter ($68/month) packages provide businesses with foundational tools to get started with inbound marketing. Some of the features of HubSpot Marketing Free and Starter include: collecting leads, analysing website activity and measuring success.

Basically, HubSpot Marketing Free and Starter help small businesses capture website visitor’s details with a form that pulls in the data to a free CRM (Customer Relationship Management) system. It’s simple, but it’s a great starting point for businesses who are new to inbound marketing.

Who is HubSpot Free/Starter for?

Both these packages are ideal for new or small businesses who have a small marketing budget but want to start generating leads in order to build their business. And, as the business grows, it’s simple to upgrade to more advanced features.

HubSpot Basic

What’s included in HubSpot Basic?

While HubSpot Free/Starter concentrates on collecting leads, HubSpot Basic ($270/month) provides businesses with extra tools and features that help you communicate with, organise, and nurture these collected leads. HubSpot Basic tracks your traffic, leads and sales. Furthermore, it delivers a suite of optimisation and publishing tools for SEO, social media, email and website content.

Who is HubSpot Basic for?

This package is perfect for small businesses who have a medium-sized marketing budget and are at the start of their inbound marketing journey. The Basic package primarily focuses on generating website traffic and leads, while at the same time streamlining your marketing efforts. Furthermore, with this package you’ll receive basic but essential features such as website and blog hosting, analytics, social media and email tools.

HubSpot Professional

What’s included in HubSpot Professional?

At $1,050/month, HubSpot Professional almost has it all. HubSpot Professional offers everything HubSpot Basic offers, plus some additional features, such as: attribution reporting, marketing automation, smart content and A/B testing.

Who is HubSpot Professional for?

You may be wondering how exactly HubSpot Professional is different to HubSpot Basic. Their main differences lie in the way they function. HubSpot Professional offers more sophisticated analytics, which is ideal for businesses who would like to understand which of their marketing efforts are bringing in traffic, leads and customers, as well as companies who want to optimise their marketing efforts for each stage of the buying process

HubSpot Enterprise

What’s included in HubSpot Enterprise?

HubSpot Enterprise is the be all and end all of HubSpot Marketing Software. Coming in at $3,200/month, HubSpot Enterprise has all your business could ever need in terms of marketing. HubSpot Enterprise offers the same features of Basic and Professional, but additionally includes custom analytics and reporting.

Who is HubSpot Enterprise for?

HubSpot Enterprise is best suited for businesses who have more advanced marketing requirements – usually larger companies or businesses who have been in the game for a while. HubSpot Enterprise is HubSpot’s most flexible package and is designed to easily adapt to your company’s individual needs. It provides you with the ability to create custom reports and really tailor your marketing strategy to the current state and goals of your business.

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Topics: Hubspot


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