As a consumer, how do you feel when you receive emails and phone calls from companies who are trying to sell you something you have no need or desire to buy?
As a marketer does this frustrating experience compel you to get better at targeting your marketing message to the right audience? I hope so. I'm surprised by how many marketers are still using "spam" marketing techniques from a decade ago - buying email lists, sending mass emails, cold calling etc - not only are they costly tactics, they can do your brand and reputation a lot of damage.
