--- title: Inbound Marketing Blog Australia - The Inbound Marketing Company | Hubspot (2) description: Hubspot | Get answers, tips and advice on marketing that works and grow your business (2) --- [![TIMCO](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/TIMCO_ASSETS/timco-logo.png?width=268&height=92&name=timco-logo.png "TIMCO")](https://www.theinboundmarketingcompany.com.au/) - [About](https://www.theinboundmarketingcompany.com.au/inbound-marketing-consultant-australia) - [Services](https://www.theinboundmarketingcompany.com.au/inbound-marketing-services) - [Clients](https://www.theinboundmarketingcompany.com.au/inbound-marketing-clients) - Resources - [Buyer Persona](https://www.theinboundmarketingcompany.com.au/buyer-persona) - [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing) - [Content Strategy](https://www.theinboundmarketingcompany.com.au/content-strategy) - [HubSpot](https://www.theinboundmarketingcompany.com.au/hubspot) - [Blog](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog) - [Contact](https://www.theinboundmarketingcompany.com.au/inbound-marketing-solutions-contact) # Inbound Marketing Blog [![](https://www.theinboundmarketingcompany.com.au/hs-fs/file-14923933-png/images/content_marketing_that_people_love_2.png)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/109779/5-Steps-To-Help-Marketers-Create-Content-Marketing-People-Will-Love) ## [5 Steps To Help Marketers Create Content Marketing People Will Love](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/109779/5-Steps-To-Help-Marketers-Create-Content-Marketing-People-Will-Love) As a consumer, how do you feel when you receive emails and phone calls from companies who are trying to sell you something you have no need or desire to buy? As a marketer does this frustrating experience compel you to get better at targeting your marketing message to the right audience? I hope so. I'm surprised by how many marketers are still using "spam" marketing techniques from a decade ago - buying email lists, sending mass emails, cold calling etc - not only are they costly tactics, they can do your brand and reputation a lot of damage. [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/109779/5-Steps-To-Help-Marketers-Create-Content-Marketing-People-Will-Love) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 03 October 2012 08:03:00 Topics: [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing), [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing) [![](https://www.theinboundmarketingcompany.com.au/hs-fs/file-14932978-png/images/hubspot3.png)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/108822/HubSpot-Is-A-Marketers-Genie-Read-About-Their-Breaking-News) ## [HubSpot Is A Marketers Genie Read About Their Breaking News](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/108822/HubSpot-Is-A-Marketers-Genie-Read-About-Their-Breaking-News) I turned on my iphone this morning to learn that HubSpot just revealed HubSpot3 at Inbound2012. **Why is this news so big? And why should business owners and marketers pay attention?** Well it seems marketing just got smarter. The future of marketing, is here thanks to the talented team at HubSpot. [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/108822/HubSpot-Is-A-Marketers-Genie-Read-About-Their-Breaking-News) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 30 August 2012 11:50:00 Topics: [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing), [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [hubspot3](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot3) [![](https://www.theinboundmarketingcompany.com.au/hs-fs/file-14931828-gif/images/hubspot_logo.gif)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/106359/10-Ways-Hubspot-Will-Help-You-Increase-Leads-And-Customers) ## [10 Ways Hubspot Will Help You Increase Leads And Customers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/106359/10-Ways-Hubspot-Will-Help-You-Increase-Leads-And-Customers) To be successful at lead generation you first need to understand your target audience. Where do they go when they are ready to buy? Or one step before that, where do they go to do their pre purchase research? The internet has replaced the yellow pages for the majority of consumers - which means marketers need to learn how to position their companies on the internet so prospects can find them, when they're looking. It also means that marketers need to be a lot more tech savvy than they used to be. All of these changes can lead to confusion, poor decisions, costly mistakes and poor ROI on marketing efforts if marketers don't get it right. [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/106359/10-Ways-Hubspot-Will-Help-You-Increase-Leads-And-Customers) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 27 June 2012 10:40:00 Topics: [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [Lead Generation](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lead-generation) [![](https://www.theinboundmarketingcompany.com.au/hs-fs/file-14935189-png/images/inbound_marketing_ebooks.png)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/81542/5-Must-Read-Inbound-Marketing-ebooks-from-Hubspot) ## [5 Must Read Inbound Marketing ebooks from @Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/81542/5-Must-Read-Inbound-Marketing-ebooks-from-Hubspot) [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/81542/5-Must-Read-Inbound-Marketing-ebooks-from-Hubspot) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 13 December 2011 06:48:00 Topics: [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [Inbound Marketing ebooks](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-ebooks) [![](https://www.theinboundmarketingcompany.com.au/hs-fs/file-14943899-png/images/mini_-_inbound_marketing.png)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/72732/Inbound-Marketing-Takeaway-from-IMS11-and-HUGS11-Standing-Out) ## [Inbound Marketing Takeaway from #IMS11 and #HUGS11: Standing Out](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/72732/Inbound-Marketing-Takeaway-from-IMS11-and-HUGS11-Standing-Out) **Escaping The Competitive Marketing Herd** *Last week marketing enthusiasts came together in Boston for the Inbound Marketing Summit 2011. One of the first speakers was Youngme Moon - I really loved this presentation she was both engaging and informative. Although her examples related to big business I felt there were some great takeaways for SMB*s and so I wanted to share some of her talk with you. [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/72732/Inbound-Marketing-Takeaway-from-IMS11-and-HUGS11-Standing-Out) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 26 September 2011 21:55:00 Topics: [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing), [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot) [![](https://www.theinboundmarketingcompany.com.au/hs-fs/file-14931700-jpg/images/hubspot_kids.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/71926/Thanks-to-Hubspot-and-HUGS11-My-Kids-Have-Been-Hubspotted) ## [Thanks to @Hubspot and #HUGS11 My Kids Have Been Hubspotted](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/71926/Thanks-to-Hubspot-and-HUGS11-My-Kids-Have-Been-Hubspotted)   [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/71926/Thanks-to-Hubspot-and-HUGS11-My-Kids-Have-Been-Hubspotted) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 20 September 2011 00:55:00 Topics: [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing), [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot) [![](https://www.theinboundmarketingcompany.com.au/hs-fs/file-14920878-png/images/bhalligan_bio.png)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/66730/Inbound-marketers-buy-traditional-marketers-rent-says-brianhalligan) ## [Inbound marketers buy, traditional marketers rent says @brianhalligan](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/66730/Inbound-marketers-buy-traditional-marketers-rent-says-brianhalligan) [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/66730/Inbound-marketers-buy-traditional-marketers-rent-says-brianhalligan) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 13 August 2011 02:32:00 Topics: [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing), [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot) [![](https://www.theinboundmarketingcompany.com.au/hs-fs/file-14931390-jpeg/images/hubspot_facebook_app.jpeg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/57314/4-Exciting-Inbound-Marketing-Announcements-From-Hubspot) ## [4 Exciting Inbound Marketing Announcements From Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/57314/4-Exciting-Inbound-Marketing-Announcements-From-Hubspot) With so much noise on the web it’s difficult to stay on top of what’s really important.  [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/57314/4-Exciting-Inbound-Marketing-Announcements-From-Hubspot) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 29 April 2011 22:00:00 Topics: [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing), [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [Facebook](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/facebook) ## [Must Read! Google, Salesforce, Sequoia Invest in Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/54689/Must-Read-Google-Salesforce-Sequoia-Invest-in-Hubspot) I was first introduced to Hubspot at the Inbound Marketing Summit in 2007. I was involved with Marketing and Sales at the time, I could see the change the internet and web 2.0 was bringing to consumer behavior and buyer behavior.  It was obvious to me that marketing was changing, we were entering a new era of marketing and I wanted to learn more. [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/54689/Must-Read-Google-Salesforce-Sequoia-Invest-in-Hubspot) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 10 March 2011 02:47:00 Topics: [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot) [![](https://www.theinboundmarketingcompany.com.au/hs-fs/file-14938957-jpg/images/inbound_marketing_top_of_funnel.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/53900/Izzy-Learns-Inbound-Marketing-Part-7-Website-Conversion-Tactics) ## [Izzy Learns Inbound Marketing Part 7: Website Conversion Tactics](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/53900/Izzy-Learns-Inbound-Marketing-Part-7-Website-Conversion-Tactics) If you're new to the Izzy Learns Inbound Marketing series, Izzy represents Marketers and Business Owners, like you, who are looking for ways to increase leads and conversions from their website. You'll find links to the earlier blog articles at the bottom of this post. [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/53900/Izzy-Learns-Inbound-Marketing-Part-7-Website-Conversion-Tactics) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 25 February 2011 00:00:00 Topics: [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing), [Hubspot](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot), [Lead Generation](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lead-generation) [Previous](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot/page/1) [All posts](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/all) [Next](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot/page/3) [![](https://blog-cdn.feedspot.com/wp-content/uploads/2017/08/Inbound-Marketing-transparent_216.png)](http://blog.feedspot.com/inbound_marketing_blogs/) ### Subscribe to blog ### Connect with us ### Recent Posts ### Posts by Topic - 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