The purpose of this article is to share my personal top inbound marketing blogs, news and events from this past week – week 32.

Inbound Marketing Event: #socialrevolution

@brianhalligan, CEO of Hubspot was one of the speakers on the Social Revolution webinar I attended this week. To make the switch from traditional, outdated and ineffective marketing tactics to more effective marketing tactics that work today Brian revealed his marketing tips. Here’s a snap shot of his tips for marketing success:

• Traditional marketing is about renting. Renting space in newspapers, billboards, airtime on radio and TV.
• Today, successful marketing is about buying. Owning your space on the web, your website traffic and social media reach.
• Become a TOFU Titan: Top Of FUnnel – think of yourself as a publisher and produce quality content that is of value to your prospects. Share your content with everyone and everywhere. 
• Become a MOFU Magician: Middle Of FUnnel – converting your prospects to leads and customers by personalizing and segmenting your marketing. Learn everything you can about your prospects and make it relevant to them.
• Good examples of TOFUs and MOFUs are: Netflix, Amazon.com, Google and Groupon, amongst others.

This is a great webinar and definitely worth 1 hour of your time – to view it click here Social Revolution: Connecting with Today’s Customer


32% of Marketers Investing in Inbound Marketing in 2011 [data]

Inbound marketing, which focuses on generating new leads and managing and nurturing existing leads, is one of the top areas for investment in 2011. With an investment by 32 percent of marketers, inbound marketing is far ahead of other marketing tactics like marketing automation.



To learn more about this research and read the entire article click here.


6 Ways to Establish Yourself as an Industry Thought Leader

Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors.  Pamela Vaughan, author of this article on the Hubspot Internet Marketing Blog, shares 6 effective ways you can use the web and social media to establish yourself as an industry thought leader – click here to read the article.

If you feel overwhelmed with how to market your business or where to start. Download my free ebook: Learn how to grow your business with this practical guide to creating an effective inbound marketing plan