I was recently conducting a series of interviews for a new client, speaking with their customers and resellers to help prepare an Inbound Marketing Strategy.
When I start developing buyer personas with my clients I ask them to fill in a worksheet of questions, to give me a greater insight into who we’re writing for, and why these people would be interested their product or service.
What I have come to learn over the years of creating buyer personas is that people still don’t fully understand how to tap into the important details of their buyer personas.
Topics: Buyer Persona
As a small business owner you understand that digital marketing is key to achieving your revenue goals in this digital era. You understand the importance of a website presence so your future customers can find you, and that you need to give people a reason to choose you and not your competition.
Topics: Buyer Personas, Buyer Persona
Understanding your target audience is one the first things to do when developing an Inbound Marketing Plan – its marketing 101. It’s where I start with all my clients so I can provide marketing tactics that align with their target audience values and needs, and business objectives. To understand your target audience, you MUST know your Buyer Persona.
Topics: Inbound Marketing, Buyer Persona
